Brandwave

Body-Solid vs Bowflex:Which is more popular?

In September 2026, Bowflex had more branded searches than Body-Solid among home gym equipment brands worldwide. Bowflex had about 90,500 branded searches, while Body-Solid had 8,100. Bowflex made up 23.3% of all home gym equipment brand searches we track, and Body-Solid accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about home gym equipment brands, Bowflex appeared in four of the five answers and Body-Solid in one. Bowflex was mentioned before Body-Solid in two out of three answers that named either.

Among home gym equipment brands worldwide in September 2026

Who do people search for more?

Bowflex, about 11 searches for every 1 for Body-Solid

Bowflex 90.5K searchesBody-Solid 8.1K searches

Who does AI mention more?

Bowflex, mentioned in 4 of 5 answers, Body-Solid in 1

Bowflex in 4 of 5Body-Solid in 1 of 5

Who does AI recommend more?

Bowflex, named ahead of Body-Solid in 2 of 3 answers

Bowflex first in 2Body-Solid first in 1

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Top home gym equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Body-Solid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bowflex was listed before Body-Solid in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. Bowflex2nd
  3. Rogue Fitness3rd
  4. Force USA4th
  5. Titan Fitness5th
  6. Body-Solid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bowflex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Force USA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body-Solid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home gym equipment brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Body-Solid or Bowflex more popular in search?

This chart shows how often people search Google for Body-Solid and Bowflex by name. Each line represents a brand's share of searches for all six home gym equipment brands we track, month by month, from English-language searches worldwide.

Body-Solid and Bowflex among home gym equipment brands worldwide, by month

Share of searches by month for Bowflex, Body-Solid. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessTitan FitnessForce USABody-Solid
Oct 202529.7%24.4%20%20%3.3%2.7%
Nov 202530.1%20.1%24.6%20.1%3.3%1.8%
Dec 202530%24.4%20.1%20.1%3.3%2.2%
Jan 202629.7%24.2%19.9%19.9%4%2.2%
Feb 202629.5%24.2%19.8%19.8%4%2.7%
Mar 202632.6%21.8%17.8%21.8%3.6%2.4%
Apr 202634.1%22.8%18.7%18.7%3.7%2%
May 202631.4%21.1%21.1%21.1%3.4%1.9%
Jun 202635.5%19.5%19.5%19.5%3.9%2.1%
Jul 202634.1%22.8%18.7%18.7%3.7%2%
Aug 202632.4%21.7%21.7%17.8%4.3%1.9%
Sep 202628.4%23.3%23.3%19.1%3.8%2.1%

How has the Body-Solid and Bowflex comparison changed over the last 12 months?

3 findings

How did search popularity change for home gym equipment brands worldwide in September 2026?

2 changes
  1. In September 2026, Bowflex gained share of searches among home gym equipment brands worldwide, from 21.7% to 23.3%.

  2. Estimated monthly branded searches for Body-Solid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Body-Solid’s and Bowflex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body-Solid

1 branded search term

  • body solid

Bowflex

1 branded search term

  • bowflex

How the Brand Demand Index is measured

Other head-to-heads among home gym equipment brands

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