How popular isNike Training Club in search?
In August 2026, there were an estimated 27.1K branded searches for Nike Training Club worldwide which is down 33.1% over the last 11 months. Nike Training Club holds 1.2% estimated Share of Search among workout apps worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Strava95.4%
Freeletics1.7%
Fitbod1.2%
Nike Training Club1.2%
Peloton0.52%
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Which workout apps compete with Nike Training Club?
Share of Search by month for Strava, Nike Training Club. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Freeletics | Fitbod | Nike Training Club | Peloton |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 1.7% | 0.94% | 1.7% | 0.63% |
| Nov 2025 | 93.3% | 2.5% | 1.4% | 2.1% | 0.75% |
| Dec 2025 | 93.5% | 2.5% | 1.4% | 1.7% | 0.92% |
| Jan 2026 | 91.9% | 3% | 1.7% | 2.5% | 0.91% |
| Feb 2026 | 93.9% | 2.1% | 1.4% | 1.7% | 0.93% |
| Mar 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| Apr 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| May 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| Jun 2026 | 95.4% | 1.7% | 1.2% | 1.2% | 0.52% |
| Jul 2026 | 94.5% | 2.1% | 1.4% | 1.4% | 0.62% |
| Aug 2026 | 95.4% | 1.7% | 1.2% | 1.2% | 0.52% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.4% | 2.2M | +22.4% | +1 points | |
| 2, held 2nd | 1.7% | 40.5K | 0% | -0.4 points | |
| 3, held 3rd | 1.2% | 27.1K | 0% | -0.2 points | |
| 4, held 4th | 1.2% | 27.1K | 0% | -0.2 points | |
| 5, held 5th | 0.52% | 12.1K | 0% | -0.1 points |
1.
Strava95.4%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +1 points.
1.7%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Fitbod1.2%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.2%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Peloton0.52%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Nike Training Club and its closest rivals
How has branded search demand for Nike Training Club changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nike Training Club worldwide fell from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Nike Training Club’s estimated Share of Search among workout apps worldwide decreased from 1.7% to 1.2%.
- Across the 11 months ending August 2026, Nike Training Club’s estimated Share of Search among workout apps worldwide peaked at 2.5% in January 2026 and was lowest at 1.2% in June 2026.
- Across the 11 months ending August 2026, Nike Training Club fell from 3rd to 4th among workout apps worldwide.
How did search popularity change for workout apps worldwide in August 2026?
4 changes
In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%.
Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Nike Training Club measured?
Brandwave collects information about searches that people make online using Nike Training Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nike training club
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