Brandwave

How popular isFitOn?

In September 2026, people searched for FitOn by name about 22,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 0.72% of all global workout app searches, placing FitOn seventh out of eight apps. When we asked both ChatGPT and Google AI Overviews about workout apps, FitOn appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

FitOn is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. StravaShare of searches 73.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. PelotonShare of searches 18.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. HevyShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Nike Run ClubShare of searches 2.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. FitOnShare of searches 0.72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top workout apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FitOn was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FitOn is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike Training Club1st
  2. FitOn2nd
  3. Peloton3rd
  4. Fitbod4th
  5. Hevy5th
  6. Strava6th
  7. Nike Run Club7th
  8. Freeletics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike Training Club5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Run Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FitOn3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strava2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freeletics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workout apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workout apps compete with FitOn?

FitOn against workout apps worldwide, by month

Share of searches by month for Strava, Peloton, Hevy, Nike Run Club, FitOn. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaPelotonHevyNike Run ClubFreeleticsFitbodFitOnNike Training Club
Oct 202563.2%28.9%1.7%1.4%1.4%0.77%1.1%1.4%
Nov 202563.1%28.9%1.7%1.1%1.7%0.93%1.1%1.4%
Dec 202563.2%29%2.1%0.94%1.7%0.94%0.94%1.1%
Jan 202660.7%28%3%1.1%2.5%1.3%1.3%2%
Feb 202666.7%25.2%2.7%0.81%1.5%0.99%0.99%1.2%
Mar 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Apr 202670.9%21.7%2.3%1%1.3%0.86%0.86%1%
May 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Jun 202674%18.6%2.4%1.1%1.3%0.9%0.73%0.9%
Jul 202670.1%21.5%2.8%1%1.6%1%0.85%1%
Aug 202673.4%18.4%3%1.3%1.3%0.89%0.73%0.89%
Sep 202673.1%18.3%3%2.4%1.1%0.72%0.72%0.72%

  1. 1.Strava

    73.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Peloton

    18.3%

    Held 2nd. 562K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Hevy

    3%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nike Run Club

    2.4%

    Moved from 5th to 4th. 74K estimated branded searches, +82.7% vs prior month. Share +1.1 points.

  5. 5.Freeletics

    1.1%

    Moved from 4th to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  6. 6.Fitbod

    0.72%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  7. 7.FitOn

    0.72%

    Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Nike Training Club

    0.72%

    Moved from 7th to 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare popularity between FitOn and its closest rivals

Every comparison with FitOn

9 comparisons

How has branded search demand for FitOn changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FitOn worldwide fell from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, FitOn’s share of searches among workout apps worldwide held steady, from 1.1% to 0.72%.

How did search popularity change for workout apps worldwide in September 2026?

6 changes

  1. In September 2026, Nike Run Club overtook Freeletics to rank 4th among workout apps worldwide, with 2.4% of the searches.

  2. In September 2026, FitOn rose from 8th to 7th among workout apps worldwide.

  3. In September 2026, Nike Training Club fell from 7th to 8th among workout apps worldwide.

  4. Estimated monthly branded searches for Hevy worldwide rose 82.8% over 12 measured months, from 49.5K to 90.5K in September 2026.

  5. Estimated monthly branded searches for Strava worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

  6. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 838K to 562K in September 2026.

How are FitOn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using FitOn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiton

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How the Brand Demand Index is measured

Where does FitOn compete?

FitOn is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness apps6th of 70.66%Show ranking
Workout apps7th of 80.72%Shown above
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Is FitOn your brand?

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