Brandwave

FitOn vs Freeletics:Which is more popular?

In September 2026, Freeletics had more branded searches than FitOn among workout apps worldwide. Freeletics had about 33,100 branded searches, while FitOn had 22,200. Freeletics made up 1.1% of all workout app searches we track, and FitOn accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about workout apps, FitOn appeared in three of the five answers and Freeletics in none.

Among workout apps worldwide in September 2026

Who do people search for more?

Freeletics, about 49% more searches than FitOn

Freeletics 33.1K searchesFitOn 22.2K searches

Who does AI mention more?

FitOn, mentioned in 3 of 5 answers, Freeletics in 0

FitOn in 3 of 5Freeletics in 0 of 5

Who does AI recommend more?

FitOn, the only one of the two named

FitOn first in 3Freeletics never named

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Top workout apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FitOn was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Freeletics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike Training Club1st
  2. FitOn2nd
  3. Peloton3rd
  4. Fitbod4th
  5. Hevy5th
  6. Strava6th
  7. Nike Run Club7th
  8. Freeletics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike Training Club5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Run Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FitOn3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strava2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freeletics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workout apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FitOn or Freeletics more popular in search?

This chart shows how often people search Google for FitOn and Freeletics by name. Each line represents a brand's share of searches for all eight workout apps we track, month by month, from English-language searches worldwide.

FitOn and Freeletics among workout apps worldwide, by month

Share of searches by month for Freeletics, FitOn. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaPelotonHevyNike Run ClubFreeleticsFitbodFitOnNike Training Club
Oct 202563.2%28.9%1.7%1.4%1.4%0.77%1.1%1.4%
Nov 202563.1%28.9%1.7%1.1%1.7%0.93%1.1%1.4%
Dec 202563.2%29%2.1%0.94%1.7%0.94%0.94%1.1%
Jan 202660.7%28%3%1.1%2.5%1.3%1.3%2%
Feb 202666.7%25.2%2.7%0.81%1.5%0.99%0.99%1.2%
Mar 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Apr 202670.9%21.7%2.3%1%1.3%0.86%0.86%1%
May 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Jun 202674%18.6%2.4%1.1%1.3%0.9%0.73%0.9%
Jul 202670.1%21.5%2.8%1%1.6%1%0.85%1%
Aug 202673.4%18.4%3%1.3%1.3%0.89%0.73%0.89%
Sep 202673.1%18.3%3%2.4%1.1%0.72%0.72%0.72%

How has the FitOn and Freeletics comparison changed over the last 12 months?

3 findings
  • Freeletics was ahead of FitOn in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FitOn’s share of searches among workout apps worldwide moved from 1.1% to 0.72%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Freeletics’ share of searches among workout apps worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for workout apps worldwide in September 2026?

3 changes

  1. In September 2026, Nike Run Club overtook Freeletics to rank 4th among workout apps worldwide, with 2.4% of the searches.

  2. In September 2026, FitOn rose from 8th to 7th among workout apps worldwide.

  3. Estimated monthly branded searches for Freeletics worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FitOn’s and Freeletics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FitOn

1 branded search term

  • fiton

Freeletics

1 branded search term

  • freeletics

How the Brand Demand Index is measured

Other head-to-heads among workout apps

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