FitOn vs Les Mills:Which is searched more?
In September 2026, Les Mills had more branded searches than FitOn among fitness apps worldwide. Les Mills was estimated to have 110K branded searches compared to FitOn’s 22.2K, and held a 3.3% Share of Search versus FitOn’s 0.67%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FitOn or Les Mills?
Compare the apps people use to track and do fitness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Les Mills, FitOn. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Peloton | MyFitnessPal | Les Mills | FitOn |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 24.7% | 16.2% | 4% | 0.98% |
| Nov 2025 | 56.1% | 25.7% | 13.8% | 3.4% | 1% |
| Dec 2025 | 57.6% | 26.5% | 11.6% | 3.5% | 0.85% |
| Jan 2026 | 51.5% | 23.8% | 18.9% | 4.6% | 1.1% |
| Feb 2026 | 58.9% | 22.2% | 14.5% | 3.5% | 0.87% |
| Mar 2026 | 61.6% | 18.8% | 15.1% | 3.7% | 0.75% |
| Apr 2026 | 62% | 19% | 15.2% | 3% | 0.75% |
| May 2026 | 63.8% | 19.5% | 12.8% | 3.1% | 0.77% |
| Jun 2026 | 67.3% | 16.9% | 11.1% | 4.1% | 0.67% |
| Jul 2026 | 63.3% | 19.4% | 12.7% | 3.8% | 0.77% |
| Aug 2026 | 67.8% | 17% | 11.1% | 3.3% | 0.67% |
| Sep 2026 | 67.8% | 17% | 11.1% | 3.3% | 0.67% |
How has the FitOn and Les Mills comparison changed over the last 12 months?
3 findings
- Les Mills was ahead of FitOn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FitOn’s estimated Share of Search among fitness apps worldwide moved from 0.98% to 0.67%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Les Mills’ estimated Share of Search among fitness apps worldwide moved from 4% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for fitness apps worldwide in September 2026?
2 changes
Other head-to-heads among fitness apps
How each brand is measured
Brandwave collects information about searches that people make online using FitOn’s and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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