Fitbod vs Freeletics:Which is more popular by branded search?
In August 2026, Freeletics had more branded searches than Fitbod among workout apps worldwide. Freeletics was estimated to have 40.5K branded searches compared to Fitbod’s 27.1K, and held a 1.7% Share of Search versus Fitbod’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fitbod or Freeletics?
Compare the apps people follow workouts in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freeletics, Fitbod. The figures are in the table below the chart.
View monthly share of search table
| Month | Strava | Freeletics | Fitbod | Nike Training Club | Peloton |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 1.7% | 0.94% | 1.7% | 0.63% |
| Nov 2025 | 93.3% | 2.5% | 1.4% | 2.1% | 0.75% |
| Dec 2025 | 93.5% | 2.5% | 1.4% | 1.7% | 0.92% |
| Jan 2026 | 91.9% | 3% | 1.7% | 2.5% | 0.91% |
| Feb 2026 | 93.9% | 2.1% | 1.4% | 1.7% | 0.93% |
| Mar 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| Apr 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| May 2026 | 95.2% | 1.7% | 1.2% | 1.4% | 0.51% |
| Jun 2026 | 95.4% | 1.7% | 1.2% | 1.2% | 0.52% |
| Jul 2026 | 94.5% | 2.1% | 1.4% | 1.4% | 0.62% |
| Aug 2026 | 95.4% | 1.7% | 1.2% | 1.2% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the Fitbod and Freeletics comparison changed over the last 12 months?
3 findings
- Freeletics was ahead of Fitbod in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fitbod’s estimated Share of Search among workout apps worldwide moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Freeletics’ estimated Share of Search among workout apps worldwide held steady at 1.7%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for workout apps worldwide in August 2026?
1 change
Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fitbod’s and Freeletics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fitbod
1 branded search term
- fitbod
Freeletics
1 branded search term
- freeletics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.