Brandwave

Fitbod vs Nike Run Club:Which is more popular?

In September 2026, Nike Run Club had more branded searches than Fitbod among workout apps worldwide. Nike Run Club had about 74,000 branded searches, while Fitbod had 22,200. Nike Run Club made up 2.4% of all workout app searches we track, and Fitbod accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about workout apps, Nike Run Club appeared in three of the five answers and Fitbod in two. Fitbod was mentioned before Nike Run Club in two out of three answers that named either.

Among workout apps worldwide in September 2026

Who do people search for more?

Nike Run Club, about 3 searches for every 1 for Fitbod

Nike Run Club 74K searchesFitbod 22.2K searches

Who does AI mention more?

Nike Run Club, mentioned in 3 of 5 answers, Fitbod in 2

Nike Run Club in 3 of 5Fitbod in 2 of 5

Who does AI recommend more?

Fitbod, named ahead of Nike Run Club in 2 of 3 answers

Fitbod first in 2Nike Run Club first in 1

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Top workout apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike Run Club was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fitbod was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fitbod was listed before Nike Run Club in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike Training Club1st
  2. FitOn2nd
  3. Peloton3rd
  4. Fitbod4th
  5. Hevy5th
  6. Strava6th
  7. Nike Run Club7th
  8. Freeletics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike Training Club5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Run Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FitOn3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strava2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbod2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freeletics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workout apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fitbod or Nike Run Club more popular in search?

This chart shows how often people search Google for Fitbod and Nike Run Club by name. Each line represents a brand's share of searches for all eight workout apps we track, month by month, from English-language searches worldwide.

Fitbod and Nike Run Club among workout apps worldwide, by month

Share of searches by month for Nike Run Club, Fitbod. The figures are in the table below the chart.

View monthly share of searches table
MonthStravaPelotonHevyNike Run ClubFreeleticsFitbodFitOnNike Training Club
Oct 202563.2%28.9%1.7%1.4%1.4%0.77%1.1%1.4%
Nov 202563.1%28.9%1.7%1.1%1.7%0.93%1.1%1.4%
Dec 202563.2%29%2.1%0.94%1.7%0.94%0.94%1.1%
Jan 202660.7%28%3%1.1%2.5%1.3%1.3%2%
Feb 202666.7%25.2%2.7%0.81%1.5%0.99%0.99%1.2%
Mar 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Apr 202670.9%21.7%2.3%1%1.3%0.86%0.86%1%
May 202671%21.7%2.3%0.86%1.3%0.86%0.86%1%
Jun 202674%18.6%2.4%1.1%1.3%0.9%0.73%0.9%
Jul 202670.1%21.5%2.8%1%1.6%1%0.85%1%
Aug 202673.4%18.4%3%1.3%1.3%0.89%0.73%0.89%
Sep 202673.1%18.3%3%2.4%1.1%0.72%0.72%0.72%

How has the Fitbod and Nike Run Club comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Fitbod took it in January 2026, Nike Run Club took it in April 2026.
  • Across the 12 months ending September 2026, Fitbod’s share of searches among workout apps worldwide moved from 0.77% to 0.72%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Nike Run Club’s share of searches among workout apps worldwide moved from 1.4% to 2.4%, and its estimated monthly branded searches moved from 40.5K to 74K.

How did search popularity change for workout apps worldwide in September 2026?

1 change

  1. In September 2026, Nike Run Club overtook Freeletics to rank 4th among workout apps worldwide, with 2.4% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fitbod’s and Nike Run Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fitbod

1 branded search term

  • fitbod

Nike Run Club

1 branded search term

  • nike run club

How the Brand Demand Index is measured

Other head-to-heads among workout apps

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