Caliber vs Fitbod:Which is more popular by branded search?
In August 2026, Fitbod had more branded searches than Caliber among strength training apps worldwide. Fitbod was estimated to have 27.1K branded searches compared to Caliber’s 40, and held a 19.7% Share of Search versus Caliber’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caliber or Fitbod?
Compare the apps people follow strength programmes in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbod, Caliber. The figures are in the table below the chart.
View monthly share of search table
| Month | Hevy | Fitbod | Jefit | Strong | Caliber |
|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 22.5% | 15% | 12.3% | 0.05% |
| Nov 2025 | 48.8% | 26.7% | 14.6% | 9.8% | 0.05% |
| Dec 2025 | 52.8% | 23.7% | 12.9% | 10.6% | 0.04% |
| Jan 2026 | 54.1% | 24.2% | 10.8% | 10.8% | 0.04% |
| Feb 2026 | 59% | 21.6% | 9.7% | 9.7% | 0.04% |
| Mar 2026 | 57.8% | 21.2% | 11.6% | 9.4% | 0.05% |
| Apr 2026 | 59% | 21.6% | 9.7% | 9.7% | 0.03% |
| May 2026 | 60.1% | 22% | 9.8% | 8% | 0.06% |
| Jun 2026 | 61.2% | 22.4% | 8.2% | 8.2% | 0.04% |
| Jul 2026 | 61.2% | 22.4% | 8.2% | 8.2% | 0.04% |
| Aug 2026 | 65.8% | 19.7% | 7.2% | 7.2% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the Caliber and Fitbod comparison changed over the last 12 months?
3 findings
- Fitbod was ahead of Caliber in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caliber’s estimated Share of Search among strength training apps worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 11 months ending August 2026, Fitbod’s estimated Share of Search among strength training apps worldwide moved from 22.5% to 19.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for strength training apps worldwide in August 2026?
2 changes
In August 2026, Fitbod lost estimated Share of Search among strength training apps worldwide, from 22.4% to 19.7%.
Estimated monthly branded searches for Caliber worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Caliber’s and Fitbod’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.