Strava vs Zwift:Which is searched more?
In September 2026, Strava had more branded searches than Zwift among cycling apps worldwide. Strava had about 2.2 million branded searches, while Zwift had 368,000. Strava made up 61.9% of all cycling app searches we track, and Zwift accounted for 10.2%. These are worldwide searches for English-language branded terms.
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Is Strava or Zwift more popular in search?
Compare the apps cyclists train and navigate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Strava, Zwift. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strava | Komoot | Zwift | Ride with GPS | Trailforks | Wahoo | TrainerRoad |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 18.2% | 14.9% | 2.4% | 2.4% | 0.6% | 0.9% |
| Nov 2025 | 61.5% | 15.1% | 18.5% | 1.7% | 1.7% | 0.61% | 0.91% |
| Dec 2025 | 66% | 13.3% | 16.2% | 1.5% | 1.5% | 0.53% | 0.98% |
| Jan 2026 | 61.3% | 15.1% | 18.4% | 1.7% | 1.7% | 0.49% | 1.4% |
| Feb 2026 | 63.1% | 19% | 12.7% | 2.1% | 1.7% | 0.46% | 0.94% |
| Mar 2026 | 63% | 23.1% | 8.5% | 2.5% | 1.7% | 0.56% | 0.62% |
| Apr 2026 | 60.3% | 26.9% | 6.6% | 3% | 2% | 0.65% | 0.49% |
| May 2026 | 60.1% | 26.8% | 6.6% | 3% | 2.4% | 0.65% | 0.49% |
| Jun 2026 | 61.2% | 27.3% | 5.5% | 3% | 2% | 0.6% | 0.4% |
| Jul 2026 | 55.5% | 30.3% | 7.5% | 3.3% | 2.2% | 0.75% | 0.45% |
| Aug 2026 | 59.5% | 26.5% | 8% | 2.9% | 2% | 0.66% | 0.48% |
| Sep 2026 | 61.9% | 22.7% | 10.2% | 2.5% | 1.7% | 0.56% | 0.5% |
How has the Strava and Zwift comparison changed over the last 12 months?
3 findings
- Strava was ahead of Zwift in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Strava’s share of searches among cycling apps worldwide moved from 60.5% to 61.9%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Zwift’s share of searches among cycling apps worldwide moved from 14.9% to 10.2%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for cycling apps worldwide in September 2026?
2 changes
In September 2026, Strava gained share of searches among cycling apps worldwide, from 59.5% to 61.9%.
In September 2026, Zwift gained share of searches among cycling apps worldwide, from 8% to 10.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Strava’s and Zwift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cycling apps
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