Brandwave

How popular isGE Appliances?

In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 4.9% of all global fridge freezer brand searches, placing GE Appliances sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about fridge freezer brands, GE Appliances appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

GE Appliances is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. HisenseShare of searches 29.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. BekoShare of searches 20%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. LGShare of searches 17.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. HaierShare of searches 16.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. GE AppliancesShare of searches 4.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top fridge freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, GE Appliances was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. GE Appliances is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. GE Appliances3rd
  4. Hisense–
  5. Beko–
  6. Haier–
  7. Liebherr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GE Appliances3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liebherr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fridge freezer brands

4 answers

  • Asked ChatGPT

    “Which fridge freezer brand should I buy?”

    1. 1Bosch
    2. 2LG

  • Asked ChatGPT

    “What are the best fridge freezer brands?”

    1. 1Bosch
    2. 2GE Appliances
    3. 3LG

  • Asked ChatGPT

    “What's the best fridge freezer brand for a family kitchen?”

    1. 1LG
    2. 2GE Appliances
    3. 3Bosch

  • Searched Google, AI Overview

    “best fridge freezer”

    1. 1Bosch
    2. 2LG
    3. 3GE Appliances

  • Searched Google, AI Overview

    “large fridge freezer”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fridge freezer brands compete with GE Appliances?

GE Appliances against fridge freezer brands worldwide, by month

Share of searches by month for Hisense, Beko, LG, Haier, Liebherr, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoLGHaierLiebherrGE AppliancesBosch
Oct 202529.9%20%17.1%16.3%10.9%4.9%0.81%
Nov 202535%19.3%13.8%15.8%10.5%4.7%0.78%
Dec 202530.6%20.5%14.5%20.5%9.2%4.1%0.67%
Jan 202629.9%20%17.2%16.4%10.9%4.9%0.66%
Feb 202628.8%19.3%20.2%15.8%10.5%4.7%0.63%
Mar 202626.1%17.5%22.2%17.5%11.7%4.3%0.7%
Apr 202627%18.1%15.7%22.1%12.1%4.4%0.59%
May 202631.8%17.4%15.1%21.3%9.5%4.3%0.7%
Jun 202634.2%18.8%13.3%18.8%10.3%3.8%0.76%
Jul 202631.1%20.8%14.7%17%11.4%4.2%0.84%
Aug 202628.7%19.2%20.2%15.7%10.5%4.7%0.95%
Sep 202629.8%20%17.1%16.3%10.9%4.9%0.98%

  1. 1.Hisense

    29.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Beko

    20%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.LG

    17.1%

    Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3 points.

  4. 4.Haier

    16.3%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Liebherr

    10.9%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.GE Appliances

    4.9%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Bosch

    0.98%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between GE Appliances and its closest rivals

Every comparison with GE Appliances

21 comparisons

How has branded search demand for GE Appliances changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among fridge freezer brands worldwide peaked at 4.9% in January 2026 and was lowest at 3.8% in June 2026.

How did search popularity change for fridge freezer brands worldwide in September 2026?

6 changes

  1. In September 2026, Beko overtook LG to rank 2nd among fridge freezer brands worldwide, with 20% of the searches.

  2. In September 2026, Hisense gained share of searches among fridge freezer brands worldwide, from 28.7% to 29.8%.

  3. In September 2026, Haier gained share of searches among fridge freezer brands worldwide, from 15.7% to 16.3%.

  4. In September 2026, LG lost share of searches among fridge freezer brands worldwide, from 20.2% to 17.1%.

  5. GE Appliances’ share of searches among fridge freezer brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.9% in September 2026.

  6. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are GE Appliances’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ge appliances
  • ge microwave

How the Brand Demand Index is measured

Who owns GE Appliances?

GE Appliances is owned by Haier. Brandwave also tracks Haier, owned by the same company, worldwide.

Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does GE Appliances compete?

GE Appliances is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands10th of 142%Show ranking
Home appliance brands10th of 132%Show ranking
Washing machine brands10th of 142.2%Show ranking
Freestanding oven brands5th of 83.2%Show ranking
Chest freezer brands6th of 64.5%Show ranking
Front load washer brands5th of 64.8%Show ranking
Fridge freezer brands6th of 74.9%Shown above
Upright freezer brands6th of 71.2%Show ranking
Laundry appliance brands7th of 75.9%Show ranking
Microwave brands6th of 81.5%Show ranking
Freestanding gas range brands3rd of 59.5%Show ranking
Gas stove brands3rd of 516.3%Show ranking
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