Brandwave

GE Appliances vs Haier:Which is more popular?

In September 2026, Haier had more branded searches than GE Appliances among fridge freezer brands worldwide. Haier had about 368,000 branded searches, while GE Appliances had 110,000. Haier made up 16.3% of all fridge freezer brand searches we track, and GE Appliances accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about fridge freezer brands, GE Appliances appeared in three of the four answers and Haier in none.

Among fridge freezer brands worldwide in September 2026

Who do people search for more?

Haier, about 3 searches for every 1 for GE Appliances

Haier 368K searchesGE Appliances 110K searches

Who does AI mention more?

GE Appliances, mentioned in 3 of 4 answers, Haier in 0

GE Appliances in 3 of 4Haier in 0 of 4

Who does AI recommend more?

GE Appliances, the only one of the two named

GE Appliances first in 3Haier never named

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Top fridge freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, GE Appliances was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Haier did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. GE Appliances3rd
  4. Hisense–
  5. Beko–
  6. Haier–
  7. Liebherr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GE Appliances3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liebherr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fridge freezer brands

4 answers

  • Asked ChatGPT

    “Which fridge freezer brand should I buy?”

    1. 1Bosch
    2. 2LG

  • Asked ChatGPT

    “What are the best fridge freezer brands?”

    1. 1Bosch
    2. 2GE Appliances
    3. 3LG

  • Asked ChatGPT

    “What's the best fridge freezer brand for a family kitchen?”

    1. 1LG
    2. 2GE Appliances
    3. 3Bosch

  • Searched Google, AI Overview

    “best fridge freezer”

    1. 1Bosch
    2. 2LG
    3. 3GE Appliances

  • Searched Google, AI Overview

    “large fridge freezer”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GE Appliances or Haier more popular in search?

This chart shows how often people search Google for GE Appliances and Haier by name. Each line represents a brand's share of searches for all seven fridge freezer brands we track, month by month, from English-language searches worldwide.

GE Appliances and Haier among fridge freezer brands worldwide, by month

Share of searches by month for Haier, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoLGHaierLiebherrGE AppliancesBosch
Oct 202529.9%20%17.1%16.3%10.9%4.9%0.81%
Nov 202535%19.3%13.8%15.8%10.5%4.7%0.78%
Dec 202530.6%20.5%14.5%20.5%9.2%4.1%0.67%
Jan 202629.9%20%17.2%16.4%10.9%4.9%0.66%
Feb 202628.8%19.3%20.2%15.8%10.5%4.7%0.63%
Mar 202626.1%17.5%22.2%17.5%11.7%4.3%0.7%
Apr 202627%18.1%15.7%22.1%12.1%4.4%0.59%
May 202631.8%17.4%15.1%21.3%9.5%4.3%0.7%
Jun 202634.2%18.8%13.3%18.8%10.3%3.8%0.76%
Jul 202631.1%20.8%14.7%17%11.4%4.2%0.84%
Aug 202628.7%19.2%20.2%15.7%10.5%4.7%0.95%
Sep 202629.8%20%17.1%16.3%10.9%4.9%0.98%

How has the GE Appliances and Haier comparison changed over the last 12 months?

3 findings
  • Haier was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among fridge freezer brands worldwide held steady at 4.9%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands worldwide held steady at 16.3%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for fridge freezer brands worldwide in September 2026?

2 changes

  1. In September 2026, Haier gained share of searches among fridge freezer brands worldwide, from 15.7% to 16.3%.

  2. GE Appliances’ share of searches among fridge freezer brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

1 branded search term

  • ge appliances

Haier

1 branded search term

  • haier

How the Brand Demand Index is measured

Other head-to-heads among fridge freezer brands

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