Haier vs Hisense:Which is searched more?
In September 2026, Hisense had more branded searches than Haier among fridge freezer brands worldwide. Hisense was estimated to have 673K branded searches compared to Haier’s 368K, and held a 31.4% Share of Search versus Haier’s 17.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haier or Hisense?
Compare the fridge freezer brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hisense, Haier. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Beko | LG | Haier | Liebherr | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 21% | 18% | 17.2% | 11.5% | 0.85% |
| Nov 2025 | 36.8% | 20.2% | 14.5% | 16.6% | 11.1% | 0.82% |
| Dec 2025 | 31.9% | 21.3% | 15.1% | 21.3% | 9.5% | 0.7% |
| Jan 2026 | 31.5% | 21% | 18.1% | 17.2% | 11.5% | 0.69% |
| Feb 2026 | 30.3% | 20.2% | 21.2% | 16.5% | 11.1% | 0.67% |
| Mar 2026 | 27.3% | 18.3% | 23.2% | 18.3% | 12.2% | 0.73% |
| Apr 2026 | 28.3% | 18.9% | 16.4% | 23.1% | 12.7% | 0.62% |
| May 2026 | 33.2% | 18.2% | 15.8% | 22.2% | 9.9% | 0.73% |
| Jun 2026 | 35.5% | 19.5% | 13.9% | 19.5% | 10.7% | 0.79% |
| Jul 2026 | 32.4% | 21.7% | 15.4% | 17.7% | 11.9% | 0.88% |
| Aug 2026 | 30.2% | 20.2% | 21.2% | 16.5% | 11% | 0.99% |
| Sep 2026 | 31.4% | 21% | 18% | 17.2% | 11.5% | 1% |
How has the Haier and Hisense comparison changed over the last 12 months?
3 findings
- Hisense was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge freezer brands worldwide held steady at 17.2%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge freezer brands worldwide held steady at 31.4%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for fridge freezer brands worldwide in September 2026?
2 changes
In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 30.2% to 31.4%.
In September 2026, Haier gained estimated Share of Search among fridge freezer brands worldwide, from 16.5% to 17.2%.
Other head-to-heads among fridge freezer brands
How each brand is measured
Brandwave collects information about searches that people make online using Haier’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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