Brandwave

Bosch vs GE Appliances:Which is more popular?

In September 2026, GE Appliances had more branded searches than Bosch among fridge freezer brands worldwide. GE Appliances had about 110,000 branded searches, while Bosch had 22,200. GE Appliances made up 5.8% of all fridge freezer brand searches we track, and Bosch accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about fridge freezer brands, Bosch appeared in all four answers and GE Appliances in three. Bosch was mentioned before GE Appliances in three out of four answers.

Among fridge freezer brands worldwide in September 2026

Who do people search for more?

GE Appliances, about 5 searches for every 1 for Bosch

GE Appliances 110K searchesBosch 22.2K searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 4 of 4GE Appliances in 3 of 4

Who does AI recommend more?

Bosch, named ahead of GE Appliances in 3 of 4 answers

Bosch first in 3GE Appliances first in 1

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Top fridge freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bosch appeared in all four answers. GE Appliances was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bosch was listed before GE Appliances in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. GE Appliances3rd
  4. Hisense–
  5. Beko–
  6. Haier–
  7. Liebherr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GE Appliances3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liebherr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fridge freezer brands

4 answers

  • Asked ChatGPT

    “Which fridge freezer brand should I buy?”

    1. 1Bosch
    2. 2LG

  • Asked ChatGPT

    “What are the best fridge freezer brands?”

    1. 1Bosch
    2. 2GE Appliances
    3. 3LG

  • Asked ChatGPT

    “What's the best fridge freezer brand for a family kitchen?”

    1. 1LG
    2. 2GE Appliances
    3. 3Bosch

  • Searched Google, AI Overview

    “best fridge freezer”

    1. 1Bosch
    2. 2LG
    3. 3GE Appliances

  • Searched Google, AI Overview

    “large fridge freezer”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or GE Appliances more popular in search?

This chart shows how often people search Google for Bosch and GE Appliances by name. Each line represents a brand's share of searches for all seven fridge freezer brands we track, month by month, from English-language searches worldwide.

Bosch and GE Appliances among fridge freezer brands worldwide, by month

Share of searches by month for GE Appliances, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoHaierLiebherrGE AppliancesBoschLG
Oct 202535.7%23.9%19.5%13.1%5.9%0.96%0.96%
Nov 202540.2%22.1%18.1%12.1%5.4%0.89%1.1%
Dec 202535.5%23.7%23.7%10.6%4.7%0.78%0.96%
Jan 202635.8%23.9%19.6%13.1%5.9%0.79%0.97%
Feb 202635.7%23.9%19.5%13.1%5.8%0.79%1.2%
Mar 202633.2%22.2%22.2%14.9%5.4%0.89%1.1%
Apr 202631.7%21.2%25.9%14.2%5.2%0.7%1%
May 202637.1%20.3%24.8%11.1%5%0.82%1%
Jun 202639.1%21.5%21.5%11.8%4.3%0.87%0.87%
Jul 202636.1%24.1%19.8%13.2%4.8%0.97%0.97%
Aug 202635.6%23.8%19.5%13%5.8%1.2%1.2%
Sep 202635.7%23.8%19.5%13%5.8%1.2%0.96%

How has the Bosch and GE Appliances comparison changed over the last 12 months?

3 findings
  • GE Appliances was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among fridge freezer brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among fridge freezer brands worldwide moved from 5.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for fridge freezer brands worldwide in September 2026?

1 change

  1. GE Appliances’ share of searches among fridge freezer brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and GE Appliances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch fridge freezer

GE Appliances

1 branded search term

  • ge appliances

How the Brand Demand Index is measured

Other head-to-heads among fridge freezer brands

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