Brandwave

GE Appliances vs Hisense:Which is more popular?

In September 2026, GE Appliances had more branded searches than Hisense among fridge freezer brands worldwide. GE Appliances had about 110,000 branded searches, while Hisense had 22,200. GE Appliances made up 50.9% of all fridge freezer brand searches we track, and Hisense accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about fridge freezer brands, GE Appliances appeared in three of the four answers and Hisense in none.

Among fridge freezer brands worldwide in September 2026

Who do people search for more?

GE Appliances, about 5 searches for every 1 for Hisense

GE Appliances 110K searchesHisense 22.2K searches

Who does AI mention more?

GE Appliances, mentioned in 3 of 4 answers, Hisense in 0

GE Appliances in 3 of 4Hisense in 0 of 4

Who does AI recommend more?

GE Appliances, the only one of the two named

GE Appliances first in 3Hisense never named

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Top fridge freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, GE Appliances was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hisense did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. GE Appliances3rd
  4. Beko–
  5. Hisense–
  6. Haier–
  7. Liebherr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GE Appliances3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liebherr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fridge freezer brands

4 answers

  • Asked ChatGPT

    “Which fridge freezer brand should I buy?”

    1. 1Bosch
    2. 2LG

  • Asked ChatGPT

    “What are the best fridge freezer brands?”

    1. 1Bosch
    2. 2GE Appliances
    3. 3LG

  • Asked ChatGPT

    “What's the best fridge freezer brand for a family kitchen?”

    1. 1LG
    2. 2GE Appliances
    3. 3Bosch

  • Searched Google, AI Overview

    “best fridge freezer”

    1. 1Bosch
    2. 2LG
    3. 3GE Appliances

  • Searched Google, AI Overview

    “large fridge freezer”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GE Appliances or Hisense more popular in search?

This chart shows how often people search Google for GE Appliances and Hisense by name. Each line represents a brand's share of searches for all seven fridge freezer brands we track, month by month, from English-language searches worldwide.

GE Appliances and Hisense among fridge freezer brands worldwide, by month

Share of searches by month for GE Appliances, Hisense. The figures are in the table below the chart.

View monthly share of searches table
MonthGE AppliancesBekoBoschHisenseHaierLGLiebherr
Oct 202556%9.2%9.2%9.2%7.5%6.1%2.7%
Nov 202554.9%9%9%11%7.4%6%2.7%
Dec 202554.8%9%9%11.1%7.4%6%2.7%
Jan 202657%9.4%7.6%9.4%7.6%6.2%2.8%
Feb 202656.9%9.4%7.7%9.4%7.7%6.3%2.8%
Mar 202654.3%8.9%8.9%8.9%7.3%8.9%2.7%
Apr 202655.2%9.1%7.4%9.1%9.1%7.4%2.7%
May 202651.9%10.5%8.5%10.5%8.5%7%3.1%
Jun 202649.4%12.2%10%10%8.1%6.7%3.6%
Jul 202647.5%11.7%9.6%11.7%9.6%6.4%3.5%
Aug 202647.5%11.7%9.6%11.7%9.6%6.4%3.5%
Sep 202650.9%10.3%10.3%10.3%8.4%6.8%3.1%

How has the GE Appliances and Hisense comparison changed over the last 12 months?

3 findings

How did search popularity change for fridge freezer brands worldwide in September 2026?

3 changes

  1. In September 2026, Bosch overtook Hisense to rank 3rd among fridge freezer brands worldwide, with 10.3% of the searches.

  2. In September 2026, GE Appliances gained share of searches among fridge freezer brands worldwide, from 47.5% to 50.9%.

  3. In September 2026, Hisense lost share of searches among fridge freezer brands worldwide, from 11.7% to 10.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

1 branded search term

  • ge appliances

Hisense

1 branded search term

  • hisense fridge freezer

How the Brand Demand Index is measured

Other head-to-heads among fridge freezer brands

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