Brandwave

Beko vs GE Appliances:Which is searched more?

In September 2026, Beko had more branded searches than GE Appliances among fridge freezer brands worldwide. Beko had about 450,000 branded searches, while GE Appliances had 110,000. Beko made up 20% of all fridge freezer brand searches we track, and GE Appliances accounted for 4.9%. These are worldwide searches for English-language branded terms.

Share of searches among fridge freezer brands worldwide in September 2026Is Beko or GE Appliances more popular in search?
Beko20%450K searches
vs
GE Appliances4.9%110K searches

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Is Beko or GE Appliances more popular in search?

Compare the fridge freezer brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beko and GE Appliances among fridge freezer brands worldwide, by month

Share of searches by month for Beko, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoLGHaierLiebherrGE AppliancesBosch
Oct 202529.9%20%17.1%16.3%10.9%4.9%0.81%
Nov 202535%19.3%13.8%15.8%10.5%4.7%0.78%
Dec 202530.6%20.5%14.5%20.5%9.2%4.1%0.67%
Jan 202629.9%20%17.2%16.4%10.9%4.9%0.66%
Feb 202628.8%19.3%20.2%15.8%10.5%4.7%0.63%
Mar 202626.1%17.5%22.2%17.5%11.7%4.3%0.7%
Apr 202627%18.1%15.7%22.1%12.1%4.4%0.59%
May 202631.8%17.4%15.1%21.3%9.5%4.3%0.7%
Jun 202634.2%18.8%13.3%18.8%10.3%3.8%0.76%
Jul 202631.1%20.8%14.7%17%11.4%4.2%0.84%
Aug 202628.7%19.2%20.2%15.7%10.5%4.7%0.95%
Sep 202629.8%20%17.1%16.3%10.9%4.9%0.98%

How has the Beko and GE Appliances comparison changed over the last 12 months?

3 findings
  • Beko was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s share of searches among fridge freezer brands worldwide held steady at 20%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among fridge freezer brands worldwide held steady at 4.9%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for fridge freezer brands worldwide in September 2026?

2 changes
  1. In September 2026, Beko overtook LG to rank 2nd among fridge freezer brands worldwide, with 20% of the searches.

  2. GE Appliances’ share of searches among fridge freezer brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beko’s and GE Appliances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

GE Appliances

1 branded search term

  • ge appliances

How the Brand Demand Index is measured

Other head-to-heads among fridge freezer brands

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