Brandwave

How popular isGE Appliances?

In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 4.5% of all global chest freezer brand searches, placing GE Appliances sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about chest freezer brands, GE Appliances appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

GE Appliances is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. HisenseShare of searches 27.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MideaShare of searches 22.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BekoShare of searches 18.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HaierShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GE AppliancesShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top chest freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GE Appliances is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. GE Appliances2nd
  3. Midea3rd
  4. Hisense–
  5. Beko–
  6. Haier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chest freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which chest freezer brands compete with GE Appliances?

GE Appliances against chest freezer brands worldwide, by month

Share of searches by month for Hisense, Midea, Beko, Haier, Frigidaire, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseMideaBekoHaierFrigidaireGE Appliances
Oct 202530.4%16.6%20.3%16.6%11.1%5%
Nov 202534.7%15.6%19.1%15.6%10.4%4.7%
Dec 202530.2%16.5%20.2%20.2%9%4%
Jan 202630.4%16.6%20.3%16.6%11.1%5%
Feb 202630.4%16.6%20.3%16.6%11.1%5%
Mar 202627.6%18.5%18.5%18.5%12.4%4.5%
Apr 202627.1%18.2%18.2%22.2%9.9%4.4%
May 202629.6%19.8%16.2%19.8%10.8%4%
Jun 202630%24.7%16.5%16.5%9%3.3%
Jul 202626.9%26.9%18%14.7%9.8%3.6%
Aug 202626.1%26.1%17.5%14.3%11.7%4.3%
Sep 202627.4%22.4%18.4%15%12.3%4.5%

  1. 1.Hisense

    27.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Midea

    22.4%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  3. 3.Beko

    18.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Haier

    15%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Frigidaire

    12.3%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.GE Appliances

    4.5%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between GE Appliances and its closest rivals

Every comparison with GE Appliances

21 comparisons

How has branded search demand for GE Appliances changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among chest freezer brands worldwide peaked at 5% in October 2025 and was lowest at 3.3% in June 2026.

How did search popularity change for chest freezer brands worldwide in September 2026?

6 changes

  1. In September 2026, Hisense gained share of searches among chest freezer brands worldwide, from 26.1% to 27.4%.

  2. In September 2026, Beko gained share of searches among chest freezer brands worldwide, from 17.5% to 18.4%.

  3. In September 2026, Haier gained share of searches among chest freezer brands worldwide, from 14.3% to 15%.

  4. In September 2026, Frigidaire gained share of searches among chest freezer brands worldwide, from 11.7% to 12.3%.

  5. In September 2026, Midea lost share of searches among chest freezer brands worldwide, from 26.1% to 22.4%.

  6. GE Appliances’ share of searches among chest freezer brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.5% in September 2026.

How are GE Appliances’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ge appliances
  • ge microwave

How the Brand Demand Index is measured

Who owns GE Appliances?

GE Appliances is owned by Haier. Brandwave also tracks Haier, owned by the same company, worldwide.

Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does GE Appliances compete?

GE Appliances is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands10th of 142%Show ranking
Home appliance brands10th of 132%Show ranking
Washing machine brands10th of 142.2%Show ranking
Freestanding oven brands5th of 83.2%Show ranking
Chest freezer brands6th of 64.5%Shown above
Front load washer brands4th of 65.8%Show ranking
Fridge freezer brands5th of 75.8%Show ranking
Microwave brands6th of 81.5%Show ranking
Upright freezer brands5th of 71.5%Show ranking
Laundry appliance brands6th of 77.4%Show ranking
Freestanding gas range brands3rd of 59.5%Show ranking
Gas stove brands2nd of 536.1%Show ranking
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