Brandwave

GE Appliances vs Midea:Which is more popular?

In September 2026, Midea had more branded searches than GE Appliances among chest freezer brands worldwide. Midea had about 550,000 branded searches, while GE Appliances had 110,000. Midea made up 22.4% of all chest freezer brand searches we track, and GE Appliances accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about chest freezer brands, GE Appliances appeared in four of the five answers and Midea in three. GE Appliances was mentioned before Midea in every answer.

Among chest freezer brands worldwide in September 2026

Who do people search for more?

Midea, about 5 searches for every 1 for GE Appliances

Midea 550K searchesGE Appliances 110K searches

Who does AI mention more?

GE Appliances, mentioned in 4 of 5 answers, Midea in 3

GE Appliances in 4 of 5Midea in 3 of 5

Who does AI recommend more?

GE Appliances, named ahead of Midea in every answer

GE Appliances first in 3Midea never first

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Top chest freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Midea was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GE Appliances was listed before Midea in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. GE Appliances2nd
  3. Midea3rd
  4. Hisense–
  5. Beko–
  6. Haier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chest freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GE Appliances or Midea more popular in search?

This chart shows how often people search Google for GE Appliances and Midea by name. Each line represents a brand's share of searches for all six chest freezer brands we track, month by month, from English-language searches worldwide.

GE Appliances and Midea among chest freezer brands worldwide, by month

Share of searches by month for Midea, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseMideaBekoHaierFrigidaireGE Appliances
Oct 202530.4%16.6%20.3%16.6%11.1%5%
Nov 202534.7%15.6%19.1%15.6%10.4%4.7%
Dec 202530.2%16.5%20.2%20.2%9%4%
Jan 202630.4%16.6%20.3%16.6%11.1%5%
Feb 202630.4%16.6%20.3%16.6%11.1%5%
Mar 202627.6%18.5%18.5%18.5%12.4%4.5%
Apr 202627.1%18.2%18.2%22.2%9.9%4.4%
May 202629.6%19.8%16.2%19.8%10.8%4%
Jun 202630%24.7%16.5%16.5%9%3.3%
Jul 202626.9%26.9%18%14.7%9.8%3.6%
Aug 202626.1%26.1%17.5%14.3%11.7%4.3%
Sep 202627.4%22.4%18.4%15%12.3%4.5%

How has the GE Appliances and Midea comparison changed over the last 12 months?

3 findings
  • Midea was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among chest freezer brands worldwide moved from 5% to 4.5%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands worldwide moved from 16.6% to 22.4%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for chest freezer brands worldwide in September 2026?

2 changes
  1. In September 2026, Midea lost share of searches among chest freezer brands worldwide, from 26.1% to 22.4%.

  2. GE Appliances’ share of searches among chest freezer brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

1 branded search term

  • ge appliances

Midea

1 branded search term

  • midea

How the Brand Demand Index is measured

Other head-to-heads among chest freezer brands

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