Brandwave

Beko vs Hisense:Which is searched more?

In September 2026, Hisense had more branded searches than Beko among chest freezer brands worldwide. Hisense was estimated to have 673K branded searches compared to Beko’s 450K, and held a 42% Share of Search versus Beko’s 28.1%. These are worldwide searches for English-language branded terms.

Share of Search among chest freezer brands worldwide in September 2026Which is more popular in search, Beko or Hisense?
Beko28.1%450K searches
vs
Hisense42%673K searches

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Which is more popular in search, Beko or Hisense?

Compare the chest freezer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beko and Hisense among chest freezer brands worldwide, by month

Share of Search by month for Hisense, Beko. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseHaierBeko
Oct 202542%29.9%28.1%
Nov 202547.4%26.5%26.1%
Dec 202540.5%32.5%27.1%
Jan 202642%29.9%28.1%
Feb 202642%29.9%28.1%
Mar 202640%33.3%26.7%
Apr 202637.7%37%25.2%
May 202642.6%34.1%23.3%
Jun 202645.2%29.9%24.9%
Jul 202642.6%29%28.5%
Aug 202642%29.9%28.1%
Sep 202642%29.9%28.1%

How has the Beko and Hisense comparison changed over the last 12 months?

  • Hisense was ahead of Beko in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among chest freezer brands worldwide held steady at 28.1%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among chest freezer brands worldwide held steady at 42%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for chest freezer brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  2. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Other head-to-heads among chest freezer brands

How each brand is measured

Brandwave collects information about searches that people make online using Beko’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

Hisense

1 branded search term

  • hisense

How the Brand Demand Index is measured

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