Beko vs Midea:Which is searched more?
In September 2026, Midea had more branded searches than Beko among chest freezer brands worldwide. Midea had about 550,000 branded searches, while Beko had 450,000. Midea made up 22.4% of all chest freezer brand searches we track, and Beko accounted for 18.4%. These are worldwide searches for English-language branded terms.
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Is Beko or Midea more popular in search?
Compare the chest freezer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Midea, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Midea | Beko | Haier | Frigidaire | GE Appliances |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Nov 2025 | 34.7% | 15.6% | 19.1% | 15.6% | 10.4% | 4.7% |
| Dec 2025 | 30.2% | 16.5% | 20.2% | 20.2% | 9% | 4% |
| Jan 2026 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Feb 2026 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Mar 2026 | 27.6% | 18.5% | 18.5% | 18.5% | 12.4% | 4.5% |
| Apr 2026 | 27.1% | 18.2% | 18.2% | 22.2% | 9.9% | 4.4% |
| May 2026 | 29.6% | 19.8% | 16.2% | 19.8% | 10.8% | 4% |
| Jun 2026 | 30% | 24.7% | 16.5% | 16.5% | 9% | 3.3% |
| Jul 2026 | 26.9% | 26.9% | 18% | 14.7% | 9.8% | 3.6% |
| Aug 2026 | 26.1% | 26.1% | 17.5% | 14.3% | 11.7% | 4.3% |
| Sep 2026 | 27.4% | 22.4% | 18.4% | 15% | 12.3% | 4.5% |
How has the Beko and Midea comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Midea took it in May 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among chest freezer brands worldwide moved from 20.3% to 18.4%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands worldwide moved from 16.6% to 22.4%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for chest freezer brands worldwide in September 2026?
2 changes
In September 2026, Beko gained share of searches among chest freezer brands worldwide, from 17.5% to 18.4%.
In September 2026, Midea lost share of searches among chest freezer brands worldwide, from 26.1% to 22.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beko’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chest freezer brands
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