Haier vs Midea:Which is more popular?
In September 2026, Midea had more branded searches than Haier among chest freezer brands worldwide. Midea had about 550,000 branded searches, while Haier had 368,000. Midea made up 22.4% of all chest freezer brand searches we track, and Haier accounted for 15%. When we asked ChatGPT and Google AI Overviews about chest freezer brands, Midea appeared in three of the five answers and Haier in none.
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Top chest freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Haier did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Frigidaire1st
GE Appliances2nd
Midea3rd
Hisense–
Beko–
Haier–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chest freezer brands
5 answers
Asked ChatGPT
“Which chest freezer brand should I buy?”
Asked ChatGPT
“What are the best chest freezer brands?”
Asked ChatGPT
“What's the best chest freezer brand for extra freezer space?”
Searched Google, AI Overview
“best chest freezer”
Searched Google, AI Overview
“small chest freezer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Haier or Midea more popular in search?
This chart shows how often people search Google for Haier and Midea by name. Each line represents a brand's share of searches for all six chest freezer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Midea, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Midea | Beko | Haier | Frigidaire | GE Appliances |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Nov 2025 | 34.7% | 15.6% | 19.1% | 15.6% | 10.4% | 4.7% |
| Dec 2025 | 30.2% | 16.5% | 20.2% | 20.2% | 9% | 4% |
| Jan 2026 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Feb 2026 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Mar 2026 | 27.6% | 18.5% | 18.5% | 18.5% | 12.4% | 4.5% |
| Apr 2026 | 27.1% | 18.2% | 18.2% | 22.2% | 9.9% | 4.4% |
| May 2026 | 29.6% | 19.8% | 16.2% | 19.8% | 10.8% | 4% |
| Jun 2026 | 30% | 24.7% | 16.5% | 16.5% | 9% | 3.3% |
| Jul 2026 | 26.9% | 26.9% | 18% | 14.7% | 9.8% | 3.6% |
| Aug 2026 | 26.1% | 26.1% | 17.5% | 14.3% | 11.7% | 4.3% |
| Sep 2026 | 27.4% | 22.4% | 18.4% | 15% | 12.3% | 4.5% |
How has the Haier and Midea comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Midea took it in June 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among chest freezer brands worldwide moved from 16.6% to 15%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands worldwide moved from 16.6% to 22.4%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for chest freezer brands worldwide in September 2026?
2 changes
In September 2026, Haier gained share of searches among chest freezer brands worldwide, from 14.3% to 15%.
In September 2026, Midea lost share of searches among chest freezer brands worldwide, from 26.1% to 22.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haier’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chest freezer brands
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