Brandwave

GE Appliances vs Whirlpool:Which is more popular?

In September 2026, Whirlpool had more branded searches than GE Appliances among fridge brands worldwide. Whirlpool had about 275,000 branded searches, while GE Appliances had 110,000. Whirlpool made up 5.1% of all fridge brand searches we track, and GE Appliances accounted for 2%. When we asked ChatGPT and Google AI Overviews about fridge brands, GE Appliances and Whirlpool each appeared in four of the five answers. Whirlpool was mentioned before GE Appliances in every answer.

Among fridge brands worldwide in September 2026

Who do people search for more?

Whirlpool, about 3 searches for every 1 for GE Appliances

Whirlpool 275K searchesGE Appliances 110K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

GE Appliances in 4 of 5Whirlpool in 4 of 5

Who does AI recommend more?

Whirlpool, named ahead of GE Appliances in every answer

Whirlpool first in 4GE Appliances never first

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances and Whirlpool were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whirlpool was listed before GE Appliances in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whirlpool1st
  2. LG2nd
  3. GE Appliances2nd
  4. Bosch4th
  5. Frigidaire5th
  6. Samsung6th
  7. Electrolux–
  8. Smeg–
  9. Hisense–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is GE Appliances or Whirlpool more popular in search?

This chart shows how often people search Google for GE Appliances and Whirlpool by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from English-language searches worldwide.

GE Appliances and Whirlpool among fridge brands worldwide, by month

Share of searches by month for Whirlpool, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegHisenseBekoLGHaierFrigidaireWhirlpoolSamsungGE AppliancesWestinghouseBoschFisher & PaykelMiele
Oct 202525.3%17.7%13.9%9.3%8%7.6%5.1%5.1%2.5%2.3%2.3%0.59%0.56%0.02%
Nov 202532.3%17.6%14.4%7.9%5.7%6.5%4.3%3.7%2.7%1.9%1.9%0.5%0.48%0.02%
Dec 202525.4%20.3%13.9%9.3%6.6%9.3%4.2%3.5%2.5%1.9%1.9%0.59%0.46%0.02%
Jan 202624.8%20.3%13.6%9.1%7.8%7.4%5%4.2%2.5%2.2%1.8%0.59%0.55%0.02%
Feb 202623.9%19.7%13.2%8.8%9.2%7.2%4.8%4.4%3.4%2.2%2.2%0.56%0.53%0.02%
Mar 202626.2%17.6%11.8%7.9%10%7.9%5.3%5.2%3.1%1.9%1.9%0.74%0.58%0.02%
Apr 202627.6%15.8%12.4%8.3%7.2%10.1%4.5%6.1%2.8%2%2%0.77%0.5%0.02%
May 202626.4%15.1%14.5%7.9%6.9%9.7%5.3%6.4%2.7%1.9%1.9%0.74%0.48%0.02%
Jun 202625.7%12.6%17.1%9.4%6.7%9.4%5.2%6.3%2.6%1.9%1.9%0.72%0.46%0.02%
Jul 202622.5%16.3%15.2%10.2%7.2%8.3%5.6%6.2%3.2%2%2%0.78%0.5%0.02%
Aug 202627.5%16.4%12.3%8.2%8.6%6.7%5.5%6.1%3.2%2%2%0.77%0.5%0.02%
Sep 202627.7%18.9%12.4%8.3%7.1%6.8%5.6%5.1%2.8%2%2%0.78%0.5%0.02%

How has the GE Appliances and Whirlpool comparison changed over the last 12 months?

3 findings
  • Whirlpool was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among fridge brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among fridge brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 300K to 275K.

How did search popularity change for fridge brands worldwide in September 2026?

2 changes

  1. In September 2026, Whirlpool lost share of searches among fridge brands worldwide, from 6.1% to 5.1%.

  2. Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

1 branded search term

  • ge appliances

Whirlpool

2 branded search terms

  • whirlpool fridge
  • whirlpool refrigerator

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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