Brandwave

How popular isGE Appliances?

In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 5.9% of all global laundry appliance brand searches, placing GE Appliances seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about laundry appliance brands, GE Appliances appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

GE Appliances is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. HaierShare of searches 25.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LGShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SamsungShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. WhirlpoolShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. GE AppliancesShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top laundry appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GE Appliances is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. GE Appliances3rd
  4. Whirlpool4th
  5. Samsung5th
  6. Haier–
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which laundry appliance brands compete with GE Appliances?

GE Appliances against laundry appliance brands worldwide, by month

Share of searches by month for Haier, LG, Samsung, Whirlpool, Bosch, Speed Queen, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierLGSamsungWhirlpoolBoschSpeed QueenGE Appliances
Oct 202525.8%20.8%19.9%12.5%9.1%5.9%5.9%
Nov 202527%19.1%20.8%11.9%8.3%6.5%6.5%
Dec 202530.8%18.2%18.5%13.1%8%6.3%5.1%
Jan 202626.5%21.4%18%12.8%7.8%7.5%6.1%
Feb 202624.8%24.5%19.5%11.2%7.3%7%5.7%
Mar 202625.8%26.4%17.3%11.3%7.9%6.2%5.1%
Apr 202631.8%18.8%16.9%11.1%8.2%7.9%5.3%
May 202632.7%19.3%17.4%10%8.5%6.7%5.4%
Jun 202632.7%19.3%17.4%10%8.4%6.7%5.4%
Jul 202628.3%19.8%19.1%11.8%8.6%6.8%5.6%
Aug 202622.8%22.5%20.1%11.8%9.8%7.9%5.2%
Sep 202625.6%20.7%18.9%12.5%9.1%7.2%5.9%

  1. 1.Haier

    25.6%

    Held 1st. 478K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.LG

    20.7%

    Held 2nd. 386K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Samsung

    18.9%

    Held 3rd. 352K estimated branded searches, -16.6% vs prior month. Share -1.2 points.

  4. 4.Whirlpool

    12.5%

    Held 4th. 234K estimated branded searches, -5.5% vs prior month. Share +0.8 points.

  5. 5.Bosch

    9.1%

    Held 5th. 170K estimated branded searches, -17.5% vs prior month. Share -0.7 points.

  6. 6.Speed Queen

    7.2%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.GE Appliances

    5.9%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between GE Appliances and its closest rivals

Every comparison with GE Appliances

21 comparisons

How has branded search demand for GE Appliances changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among laundry appliance brands worldwide peaked at 6.5% in November 2025 and was lowest at 5.1% in March 2026.
  • Across the 12 months ending September 2026, GE Appliances fell from 6th to 7th among laundry appliance brands worldwide.

How did search popularity change for laundry appliance brands worldwide in September 2026?

6 changes

  1. In September 2026, Haier gained share of searches among laundry appliance brands worldwide, from 22.8% to 25.6%.

  2. In September 2026, Whirlpool gained share of searches among laundry appliance brands worldwide, from 11.8% to 12.5%.

  3. In September 2026, GE Appliances gained share of searches among laundry appliance brands worldwide, from 5.2% to 5.9%.

  4. In September 2026, LG lost share of searches among laundry appliance brands worldwide, from 22.5% to 20.7%.

  5. In September 2026, Samsung lost share of searches among laundry appliance brands worldwide, from 20.1% to 18.9%.

  6. In September 2026, Bosch lost share of searches among laundry appliance brands worldwide, from 9.8% to 9.1%.

How are GE Appliances’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ge appliances
  • ge microwave

How the Brand Demand Index is measured

Who owns GE Appliances?

GE Appliances is owned by Haier. Brandwave also tracks Haier, owned by the same company, worldwide.

Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does GE Appliances compete?

GE Appliances is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands10th of 142%Show ranking
Home appliance brands10th of 132%Show ranking
Washing machine brands10th of 142.2%Show ranking
Freestanding oven brands5th of 83.2%Show ranking
Chest freezer brands6th of 64.5%Show ranking
Front load washer brands5th of 64.8%Show ranking
Fridge freezer brands6th of 74.9%Show ranking
Upright freezer brands6th of 71.2%Show ranking
Laundry appliance brands7th of 75.9%Shown above
Microwave brands6th of 81.5%Show ranking
Freestanding gas range brands3rd of 59.5%Show ranking
Gas stove brands3rd of 516.3%Show ranking
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