Brandwave

Bosch vs Johnson Level:Which is more popular?

In September 2026, Bosch had more branded searches than Johnson Level among spirit level brands worldwide. Bosch had about 166,000 branded searches, while Johnson Level had 2,400. Bosch made up 78.7% of all spirit level brand searches we track, and Johnson Level accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about spirit level brands, Johnson Level appeared in two of the five answers and Bosch in none.

Among spirit level brands worldwide in September 2026

Who do people search for more?

Bosch, about 69 searches for every 1 for Johnson Level

Bosch 166K searchesJohnson Level 2.4K searches

Who does AI mention more?

Johnson Level, mentioned in 2 of 5 answers, Bosch in 0

Johnson Level in 2 of 5Bosch in 0 of 5

Who does AI recommend more?

Johnson Level, the only one of the two named

Johnson Level first in 2Bosch never named

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Top spirit level brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Johnson Level was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stabila1st
  2. Empire2nd
  3. Kapro3rd
  4. Stanley4th
  5. Johnson Level5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stabila4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Empire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kapro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnson Level2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spirit level brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Johnson Level more popular in search?

This chart shows how often people search Google for Bosch and Johnson Level by name. Each line represents a brand's share of searches for all six spirit level brands we track, month by month, from English-language searches worldwide.

Bosch and Johnson Level among spirit level brands worldwide, by month

Share of searches by month for Bosch, Johnson Level. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschStanleyStabilaEmpireKaproJohnson Level
Oct 202581.4%7.9%6%1.8%1.8%1.2%
Nov 202576.7%10.5%6.8%2%2.5%1.3%
Dec 202575.7%14%5.5%1.6%2%1.1%
Jan 202675.4%13.5%5.5%2%2.5%1.1%
Feb 202675.6%11.9%6.7%2%2.4%1.3%
Mar 202677.1%10.1%6.9%2%2.5%1.3%
Apr 202677.9%9.9%7%2.1%2.1%1.1%
May 202674.3%14.9%5.4%2%2.4%1.1%
Jun 202678.8%10.2%5.8%2.1%2.1%1.1%
Jul 202677.8%11%5.7%2.1%2.1%1.4%
Aug 202681.2%9.5%4.9%1.8%1.8%0.97%
Sep 202678.7%10.2%5.7%2.1%2.1%1.1%

How has the Bosch and Johnson Level comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Johnson Level in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among spirit level brands worldwide moved from 81.4% to 78.7%, and its estimated monthly branded searches moved from 202K to 166K.
  • Across the 12 months ending September 2026, Johnson Level’s share of searches among spirit level brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for spirit level brands worldwide in September 2026?

2 changes

  1. In September 2026, Bosch lost share of searches among spirit level brands worldwide, from 81.2% to 78.7%.

  2. Estimated monthly branded searches for Johnson Level worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Johnson Level’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch level
  • bosch washing machine

Johnson Level

1 branded search term

  • johnson level

How the Brand Demand Index is measured

Other head-to-heads among spirit level brands

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