Brandwave

How popular isJohnson Level?

In September 2026, people searched for Johnson Level by name about 2,400 times worldwide, a 17.2% decrease from the previous year. These searches made up 1.1% of all global spirit level brand searches, placing Johnson Level sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about spirit level brands, Johnson Level appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Johnson Level is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. BoschShare of searches 78.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StanleyShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. StabilaShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. EmpireShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Johnson LevelShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top spirit level brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Johnson Level was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Johnson Level is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stabila1st
  2. Empire2nd
  3. Kapro3rd
  4. Stanley4th
  5. Johnson Level5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stabila4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Empire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kapro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnson Level2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spirit level brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which spirit level brands compete with Johnson Level?

Johnson Level against spirit level brands worldwide, by month

Share of searches by month for Bosch, Stanley, Stabila, Empire, Kapro, Johnson Level. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschStanleyStabilaEmpireKaproJohnson Level
Oct 202581.4%7.9%6%1.8%1.8%1.2%
Nov 202576.7%10.5%6.8%2%2.5%1.3%
Dec 202575.7%14%5.5%1.6%2%1.1%
Jan 202675.4%13.5%5.5%2%2.5%1.1%
Feb 202675.6%11.9%6.7%2%2.4%1.3%
Mar 202677.1%10.1%6.9%2%2.5%1.3%
Apr 202677.9%9.9%7%2.1%2.1%1.1%
May 202674.3%14.9%5.4%2%2.4%1.1%
Jun 202678.8%10.2%5.8%2.1%2.1%1.1%
Jul 202677.8%11%5.7%2.1%2.1%1.4%
Aug 202681.2%9.5%4.9%1.8%1.8%0.97%
Sep 202678.7%10.2%5.7%2.1%2.1%1.1%

  1. 1.Bosch

    78.7%

    Held 1st. 166K estimated branded searches, -17.8% vs prior month. Share -2.4 points.

  2. 2.Stanley

    10.2%

    Held 2nd. 21.5K estimated branded searches, -8.5% vs prior month. Share +0.8 points.

  3. 3.Stabila

    5.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Empire

    2.1%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Kapro

    2.1%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Johnson Level

    1.1%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Johnson Level and its closest rivals

Every comparison with Johnson Level

5 comparisons

How has branded search demand for Johnson Level changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Johnson Level worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Johnson Level’s share of searches among spirit level brands worldwide held steady, from 1.2% to 1.1%.

How did search popularity change for spirit level brands worldwide in September 2026?

4 changes

  1. In September 2026, Stabila gained share of searches among spirit level brands worldwide, from 4.9% to 5.7%.

  2. In September 2026, Stanley gained share of searches among spirit level brands worldwide, from 9.5% to 10.2%.

  3. In September 2026, Bosch lost share of searches among spirit level brands worldwide, from 81.2% to 78.7%.

  4. Estimated monthly branded searches for Johnson Level worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Johnson Level’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Johnson Level’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • johnson level

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How the Brand Demand Index is measured

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