Empire vs Johnson Level:Which is more popular?
In September 2026, Empire had more branded searches than Johnson Level among spirit level brands worldwide. Empire had about 4,400 branded searches, while Johnson Level had 2,400. Empire made up 2.1% of all spirit level brand searches we track, and Johnson Level accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about spirit level brands, Empire appeared in four of the five answers and Johnson Level in two. Empire was mentioned before Johnson Level in every answer.
Who do people search for more?
Empire, about 83% more searches than Johnson Level
Who does AI mention more?
Empire, mentioned in 4 of 5 answers, Johnson Level in 2
Who does AI recommend more?
Empire, named ahead of Johnson Level in every answer
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Top spirit level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Empire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Johnson Level was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Empire was listed before Johnson Level in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stabila4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Empire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kapro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Johnson Level2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spirit level brands
5 answers
Asked ChatGPT
“Which spirit level brand should I buy?”
Asked ChatGPT
“What are the best spirit level brands?”
Asked ChatGPT
“What's the best spirit level brand for home improvement projects?”
Searched Google, AI Overview
“best spirit level”
Searched Google, AI Overview
“level for shelves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Empire or Johnson Level more popular in search?
This chart shows how often people search Google for Empire and Johnson Level by name. Each line represents a brand's share of searches for all six spirit level brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Empire, Johnson Level. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Stanley | Stabila | Empire | Kapro | Johnson Level |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 7.9% | 6% | 1.8% | 1.8% | 1.2% |
| Nov 2025 | 76.7% | 10.5% | 6.8% | 2% | 2.5% | 1.3% |
| Dec 2025 | 75.7% | 14% | 5.5% | 1.6% | 2% | 1.1% |
| Jan 2026 | 75.4% | 13.5% | 5.5% | 2% | 2.5% | 1.1% |
| Feb 2026 | 75.6% | 11.9% | 6.7% | 2% | 2.4% | 1.3% |
| Mar 2026 | 77.1% | 10.1% | 6.9% | 2% | 2.5% | 1.3% |
| Apr 2026 | 77.9% | 9.9% | 7% | 2.1% | 2.1% | 1.1% |
| May 2026 | 74.3% | 14.9% | 5.4% | 2% | 2.4% | 1.1% |
| Jun 2026 | 78.8% | 10.2% | 5.8% | 2.1% | 2.1% | 1.1% |
| Jul 2026 | 77.8% | 11% | 5.7% | 2.1% | 2.1% | 1.4% |
| Aug 2026 | 81.2% | 9.5% | 4.9% | 1.8% | 1.8% | 0.97% |
| Sep 2026 | 78.7% | 10.2% | 5.7% | 2.1% | 2.1% | 1.1% |
How has the Empire and Johnson Level comparison changed over the last 12 months?
3 findings
- Empire was ahead of Johnson Level in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Empire’s share of searches among spirit level brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Johnson Level’s share of searches among spirit level brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for spirit level brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Johnson Level worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Empire’s and Johnson Level’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Empire
1 branded search term
- empire level
Johnson Level
1 branded search term
- johnson level
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