Johnson Level vs Kapro:Which is more popular?
In September 2026, Kapro had more branded searches than Johnson Level among spirit level brands worldwide. Kapro had about 4,400 branded searches, while Johnson Level had 2,400. Kapro made up 2.1% of all spirit level brand searches we track, and Johnson Level accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about spirit level brands, Kapro appeared in three of the five answers and Johnson Level in two. Kapro was mentioned before Johnson Level in every answer that named either.
Who do people search for more?
Kapro, about 83% more searches than Johnson Level
Who does AI mention more?
Kapro, mentioned in 3 of 5 answers, Johnson Level in 2
Who does AI recommend more?
Kapro, named ahead of Johnson Level in 3 of 3 answers
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Top spirit level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kapro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Johnson Level was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kapro was listed before Johnson Level in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stabila4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Empire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kapro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Johnson Level2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spirit level brands
5 answers
Asked ChatGPT
“Which spirit level brand should I buy?”
Asked ChatGPT
“What are the best spirit level brands?”
Asked ChatGPT
“What's the best spirit level brand for home improvement projects?”
Searched Google, AI Overview
“best spirit level”
Searched Google, AI Overview
“level for shelves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Johnson Level or Kapro more popular in search?
This chart shows how often people search Google for Johnson Level and Kapro by name. Each line represents a brand's share of searches for all six spirit level brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kapro, Johnson Level. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Stanley | Stabila | Empire | Kapro | Johnson Level |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 7.9% | 6% | 1.8% | 1.8% | 1.2% |
| Nov 2025 | 76.7% | 10.5% | 6.8% | 2% | 2.5% | 1.3% |
| Dec 2025 | 75.7% | 14% | 5.5% | 1.6% | 2% | 1.1% |
| Jan 2026 | 75.4% | 13.5% | 5.5% | 2% | 2.5% | 1.1% |
| Feb 2026 | 75.6% | 11.9% | 6.7% | 2% | 2.4% | 1.3% |
| Mar 2026 | 77.1% | 10.1% | 6.9% | 2% | 2.5% | 1.3% |
| Apr 2026 | 77.9% | 9.9% | 7% | 2.1% | 2.1% | 1.1% |
| May 2026 | 74.3% | 14.9% | 5.4% | 2% | 2.4% | 1.1% |
| Jun 2026 | 78.8% | 10.2% | 5.8% | 2.1% | 2.1% | 1.1% |
| Jul 2026 | 77.8% | 11% | 5.7% | 2.1% | 2.1% | 1.4% |
| Aug 2026 | 81.2% | 9.5% | 4.9% | 1.8% | 1.8% | 0.97% |
| Sep 2026 | 78.7% | 10.2% | 5.7% | 2.1% | 2.1% | 1.1% |
How has the Johnson Level and Kapro comparison changed over the last 12 months?
3 findings
- Kapro was ahead of Johnson Level in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Johnson Level’s share of searches among spirit level brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Kapro’s share of searches among spirit level brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for spirit level brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Johnson Level worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Johnson Level’s and Kapro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Johnson Level
1 branded search term
- johnson level
Kapro
1 branded search term
- kapro
Other head-to-heads among spirit level brands
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