Johnson Level vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than Johnson Level among spirit level brands worldwide. Stanley had about 21,500 branded searches, while Johnson Level had 2,400. Stanley made up 10.2% of all spirit level brand searches we track, and Johnson Level accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about spirit level brands, Johnson Level and Stanley each appeared in two of the five answers. Stanley was mentioned before Johnson Level in two out of three answers that named either.
Who do people search for more?
Stanley, about 9 searches for every 1 for Johnson Level
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Stanley, named ahead of Johnson Level in 2 of 3 answers
Follow Johnson Level vs Stanley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top spirit level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Johnson Level and Stanley were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before Johnson Level in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stabila4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Empire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kapro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Johnson Level2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spirit level brands
5 answers
Asked ChatGPT
“Which spirit level brand should I buy?”
Asked ChatGPT
“What are the best spirit level brands?”
Asked ChatGPT
“What's the best spirit level brand for home improvement projects?”
Searched Google, AI Overview
“best spirit level”
Searched Google, AI Overview
“level for shelves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Johnson Level or Stanley more popular in search?
This chart shows how often people search Google for Johnson Level and Stanley by name. Each line represents a brand's share of searches for all six spirit level brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, Johnson Level. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Stanley | Stabila | Empire | Kapro | Johnson Level |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 7.9% | 6% | 1.8% | 1.8% | 1.2% |
| Nov 2025 | 76.7% | 10.5% | 6.8% | 2% | 2.5% | 1.3% |
| Dec 2025 | 75.7% | 14% | 5.5% | 1.6% | 2% | 1.1% |
| Jan 2026 | 75.4% | 13.5% | 5.5% | 2% | 2.5% | 1.1% |
| Feb 2026 | 75.6% | 11.9% | 6.7% | 2% | 2.4% | 1.3% |
| Mar 2026 | 77.1% | 10.1% | 6.9% | 2% | 2.5% | 1.3% |
| Apr 2026 | 77.9% | 9.9% | 7% | 2.1% | 2.1% | 1.1% |
| May 2026 | 74.3% | 14.9% | 5.4% | 2% | 2.4% | 1.1% |
| Jun 2026 | 78.8% | 10.2% | 5.8% | 2.1% | 2.1% | 1.1% |
| Jul 2026 | 77.8% | 11% | 5.7% | 2.1% | 2.1% | 1.4% |
| Aug 2026 | 81.2% | 9.5% | 4.9% | 1.8% | 1.8% | 0.97% |
| Sep 2026 | 78.7% | 10.2% | 5.7% | 2.1% | 2.1% | 1.1% |
How has the Johnson Level and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Johnson Level in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Johnson Level’s share of searches among spirit level brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Stanley’s share of searches among spirit level brands worldwide moved from 7.9% to 10.2%, and its estimated monthly branded searches moved from 19.6K to 21.5K.
How did search popularity change for spirit level brands worldwide in September 2026?
2 changes
In September 2026, Stanley gained share of searches among spirit level brands worldwide, from 9.5% to 10.2%.
Estimated monthly branded searches for Johnson Level worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Johnson Level’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Johnson Level
1 branded search term
- johnson level
Stanley
4 branded search terms
- stanley level
- stanley tape measure
- stanley toolbox
- stanley wheelbarrow
Other head-to-heads among spirit level brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.