Brandwave

How popular isBosch in search?

In September 2026, there were an estimated 169K branded searches for Bosch worldwide which is down 17.9% over the last 12 months. Bosch holds 6.5% estimated Share of Search among hand sander brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita38.4%
  2. DeWalt25.8%
  3. Craftsman11.5%
  4. Festool9.4%
  5. Black and Decker8.4%
  6. Bosch6.5%
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Which hand sander brands compete with Bosch?

Bosch against hand sander brands worldwide, by month

Share of Search by month for Makita, DeWalt, Craftsman, Festool, Black and Decker, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltCraftsmanFestoolBlack and DeckerBosch
Oct 202545.7%21.9%8%9.8%8%6.7%
Nov 202544.2%25.4%7.6%9.3%8.3%5.2%
Dec 202539.9%27.7%10.1%8.3%8.3%5.7%
Jan 202637.9%26%11.6%9.5%8.5%6.5%
Feb 202637.2%26%14.2%9.5%7.7%5.4%
Mar 202639%22.6%15.1%10.1%7.4%5.7%
Apr 202637%25.3%13.8%9.3%8.3%6.4%
May 202636.5%24.7%13.5%9%9.9%6.2%
Jun 202636.9%25%13.7%9.1%9.1%6.3%
Jul 202635%23.7%15.9%8.7%9.5%7.3%
Aug 202637.3%25.3%13.8%7.6%8.3%7.7%
Sep 202638.4%25.8%11.5%9.4%8.4%6.5%

  1. 1.Makita

    38.4%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +1.1 points.

  2. 2.DeWalt

    25.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Craftsman

    11.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Festool

    9.4%

    Moved from 6th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.9 points.

  5. 5.Black and Decker

    8.4%

    Moved from 4th to 5th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bosch

    6.5%

    Moved from 5th to 6th. 169K estimated branded searches, -17.6% vs prior month. Share -1.2 points.

Compare search popularity between Bosch and its closest rivals

Every comparison with Bosch

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch worldwide fell from 205K to 169K.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among hand sander brands worldwide peaked at 7.7% in August 2026 and was lowest at 5.2% in November 2025.

How did search popularity change for hand sander brands worldwide in September 2026?

  1. In September 2026, Festool overtook Black and Decker and Bosch to rank 4th among hand sander brands worldwide, with 9.4% estimated Share of Search.

  2. In September 2026, Makita gained estimated Share of Search among hand sander brands worldwide, from 37.3% to 38.4%.

  3. In September 2026, Craftsman lost estimated Share of Search among hand sander brands worldwide, from 13.8% to 11.5%.

  4. In September 2026, Bosch lost estimated Share of Search among hand sander brands worldwide, from 7.7% to 6.5%.

  5. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Bosch compete?

Bosch is ranked in 115 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stick vacuum brands7th of 81.5%Show ranking
Washing machine brands9th of 122.6%Show ranking
Fridge brands8th of 152.9%Show ranking
Grass trimmer brands6th of 83.1%Show ranking
Biscuit joiner brands7th of 83.3%Show ranking
Double wall oven brands6th of 83.4%Show ranking
Home appliance brands7th of 103.5%Show ranking
Orbital sander brands6th of 73.5%Show ranking
Power tool brands6th of 63.6%Show ranking
Saw stand brands5th of 83.6%Show ranking
Tool bag brands6th of 83.7%Show ranking
Cordless drill brands5th of 53.7%Show ranking
Induction cooktop brands5th of 73.9%Show ranking
Hedge trimmer brands5th of 54%Show ranking
Cordless screwdriver brands6th of 74%Show ranking
Impact wrench brands5th of 74%Show ranking
Laser level brands5th of 74.2%Show ranking
Air nailer brands5th of 84.2%Show ranking
Stand mixer brands5th of 64.2%Show ranking
Circular saw brands5th of 54.3%Show ranking
Freestanding oven brands5th of 84.3%Show ranking
Gas cooktop brands5th of 74.4%Show ranking
Dust extractor brands4th of 74.5%Show ranking
Compound miter saw brands5th of 54.5%Show ranking
Caulking gun brands4th of 64.5%Show ranking
Chasing machine brands4th of 64.5%Show ranking
Breaker hammer brands4th of 54.6%Show ranking
Chipping hammer brands4th of 54.6%Show ranking
Cordless angle grinder brands4th of 44.6%Show ranking
Grinder blades brands4th of 44.6%Show ranking
SDS Max brands4th of 44.6%Show ranking
Cordless Sawzall brands4th of 54.8%Show ranking
Hole saw brands4th of 64.8%Show ranking
Counter depth refrigerator brands5th of 65.1%Show ranking
Induction stove brands5th of 55.1%Show ranking
Garden shredders4th of 65.2%Show ranking
Range hoods4th of 65.2%Show ranking
Integrated dishwasher brands5th of 65.3%Show ranking
Oven and cooktop brands3rd of 65.5%Show ranking
Roto hammer brands3rd of 45.6%Show ranking
Hand blender brands5th of 75.6%Show ranking
Irons5th of 65.6%Show ranking
Convection oven brands5th of 75.6%Show ranking
Slimline dishwasher brands5th of 65.7%Show ranking
Oven brands3rd of 55.7%Show ranking
Pressure washer brands4th of 65.7%Show ranking
Sander brands5th of 55.8%Show ranking
Saw blade brands5th of 65.8%Show ranking
Grinding disc brands4th of 66%Show ranking
Laser plumb bob brands3rd of 46.2%Show ranking
Power planers4th of 66.3%Show ranking
Bench grinders4th of 66.3%Show ranking
Spade bits brands3rd of 46.3%Show ranking
Air blower brands3rd of 36.3%Show ranking
Drill bits brands3rd of 36.3%Show ranking
Forstner bit brands3rd of 36.3%Show ranking
Green laser brands3rd of 36.3%Show ranking
Masonry bits brands3rd of 36.3%Show ranking
Portable dishwasher brands5th of 56.4%Show ranking
Chuck key brands5th of 56.4%Show ranking
Hand sander brands6th of 66.5%Shown above
Clothes dryer brands4th of 56.6%Show ranking
Laundry appliance brands5th of 56.8%Show ranking
Refrigerator double door brands5th of 56.8%Show ranking
Microwave oven brands5th of 56.9%Show ranking
Fridge freezer brands6th of 66.9%Show ranking
Asphalt cutter brands3rd of 47%Show ranking
Steam iron brands5th of 67.5%Show ranking
Induction oven brands4th of 57.5%Show ranking
Alarm panel brands4th of 57.5%Show ranking
Laser distance meter brands3rd of 47.6%Show ranking
Washer and dryer brands3rd of 57.6%Show ranking
Upright freezer brands5th of 57.7%Show ranking
Heat gun brands4th of 68%Show ranking
Inspection camera brands2nd of 68.2%Show ranking
Spirit level brands2nd of 58.4%Show ranking
Borescope brands2nd of 68.4%Show ranking
Gas stove brands4th of 48.4%Show ranking
Router table brands5th of 88.7%Show ranking
Router circle jig brands4th of 48.8%Show ranking
Table saws3rd of 68.9%Show ranking
Mitre saws3rd of 69%Show ranking
Undercounter fridge brands3rd of 49.1%Show ranking
Flame detector brands3rd of 49.1%Show ranking
Routers brands3rd of 59.1%Show ranking
Demolition hammer brands3rd of 39.1%Show ranking
Router collet brands3rd of 39.1%Show ranking
Wall chaser machine brands3rd of 39.1%Show ranking
Pressure washer accessories3rd of 69.2%Show ranking
Pressure washers3rd of 69.2%Show ranking
Reciprocating saw brands5th of 69.9%Show ranking
Needle gun brands3rd of 610.1%Show ranking
Belt sander brands5th of 610.3%Show ranking
Under counter freezer brands4th of 410.3%Show ranking
Dishwasher brands4th of 610.8%Show ranking
Hover mower brands3rd of 311.3%Show ranking
Wood chipper brands3rd of 511.4%Show ranking
Condenser tumble dryer brands4th of 511.8%Show ranking
Bench saw brands4th of 512.6%Show ranking
Brush cutter brands3rd of 513.5%Show ranking
Jackhammer bits brands2nd of 314%Show ranking
Refrigerator brands3rd of 515.6%Show ranking
Hacksaw frame brands2nd of 317.5%Show ranking
Router bit brands3rd of 619.1%Show ranking
Cold saw brands2nd of 419.1%Show ranking
Pasta attachment brands3rd of 321.7%Show ranking
Induction hob brands2nd of 326.6%Show ranking
Thermal camera brands2nd of 626.9%Show ranking
Infrared thermometer brands2nd of 529%Show ranking
Windshield wiper brands1st of 629.3%Show ranking
Stud finder brands2nd of 635.1%Show ranking
Car battery brands2nd of 637.5%Show ranking
Hot water brands1st of 546.2%Show ranking
Heat pump water heating brands1st of 550.1%Show ranking
Pavement breaker brands1st of 360.1%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • bosch washer
  • bosch washing machine

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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