Brandwave

Bosch vs Paslode:Which is more popular?

In September 2026, Paslode had more branded searches than Bosch among air nailer brands worldwide. Paslode had about 18,100 branded searches, while Bosch had 140. Paslode made up 0.46% of all air nailer brand searches we track, and Bosch accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about air nailer brands, Paslode appeared in two of the four answers and Bosch in none.

Among air nailer brands worldwide in September 2026

Who do people search for more?

Paslode, about 129 searches for every 1 for Bosch

Paslode 18.1K searchesBosch 140 searches

Who does AI mention more?

Paslode, mentioned in 2 of 4 answers, Bosch in 0

Paslode in 2 of 4Bosch in 0 of 4

Who does AI recommend more?

Paslode, the only one of the two named

Paslode first in 2Bosch never named

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Top air nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Paslode was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Bosch did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metabo1st
  2. Bostitch2nd
  3. Senco3rd
  4. DeWalt4th
  5. Makita5th
  6. Milwaukee6th
  7. MAX7th
  8. Paslode8th
  9. Hitachi9th
  10. +1 more
  11. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Senco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Metabo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bostitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paslode2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MAX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hitachi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about air nailer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bosch or Paslode more popular in search?

This chart shows how often people search Google for Bosch and Paslode by name. Each line represents a brand's share of searches for all 11 air nailer brands we track, month by month, from English-language searches worldwide.

Bosch and Paslode among air nailer brands worldwide, by month

Share of searches by month for Paslode, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltCraftsmanSencoBostitchPaslodeMetaboMAXHitachiBosch
Oct 202547.9%30%14.4%5.3%1.3%0.58%0.47%0.14%0.02%<0.01%<0.01%
Nov 202546.2%29.5%17%5.1%1%0.56%0.37%0.2%0.01%<0.01%<0.01%
Dec 202548.3%25.5%17.7%6.5%0.88%0.58%0.32%0.17%0.01%<0.01%<0.01%
Jan 202647.1%25.3%17.3%7.7%1.3%0.7%0.38%0.17%0.02%<0.01%<0.01%
Feb 202646.5%24.5%17.1%9.4%1.3%0.69%0.38%0.17%0.02%<0.01%<0.01%
Mar 202643.4%27.5%16%10.7%1.2%0.64%0.43%0.19%0.02%<0.01%<0.01%
Apr 202646.3%24.9%17%9.3%1%0.69%0.46%0.21%0.02%<0.01%<0.01%
May 202646.2%25.1%17%9.3%1%0.68%0.46%0.2%0.01%<0.01%<0.01%
Jun 202646.3%25.1%17%9.3%1%0.56%0.37%0.2%0.01%<0.01%<0.01%
Jul 202650.2%22.3%15.1%10.1%1.1%0.61%0.41%0.18%0.01%<0.01%<0.01%
Aug 202646.3%25.1%17%9.3%1%0.68%0.37%0.2%0.01%<0.01%<0.01%
Sep 202646.8%25.7%17.2%7.7%1.3%0.69%0.46%0.21%0.02%<0.01%<0.01%

How has the Bosch and Paslode comparison changed over the last 12 months?

3 findings
  • Paslode was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among air nailer brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, Paslode’s share of searches among air nailer brands worldwide moved from 0.47% to 0.46%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for air nailer brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Paslode worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Bosch worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Paslode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch air nailer

Paslode

1 branded search term

  • paslode

How the Brand Demand Index is measured

Other head-to-heads among air nailer brands

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