Makita vs Milwaukee:Which is searched more?
In September 2026, Milwaukee had more branded searches than Makita among air nailer brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Makita’s 1M, and held a 47.7% Share of Search versus Makita’s 26.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Makita or Milwaukee?
Compare the air nailer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Makita. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Max | Metabo | Hitachi | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 30.6% | 14.7% | 5.4% | 0.39% | 0.14% | 0.03% | <0.01% |
| Nov 2025 | 46.9% | 30% | 17.2% | 5.2% | 0.47% | 0.21% | 0.03% | <0.01% |
| Dec 2025 | 49% | 25.9% | 18% | 6.6% | 0.4% | 0.18% | 0.02% | <0.01% |
| Jan 2026 | 48% | 25.8% | 17.7% | 7.9% | 0.47% | 0.17% | 0.03% | <0.01% |
| Feb 2026 | 47.5% | 25% | 17.5% | 9.5% | 0.38% | 0.17% | 0.03% | <0.01% |
| Mar 2026 | 44.2% | 28% | 16.3% | 10.9% | 0.44% | 0.2% | 0.03% | <0.01% |
| Apr 2026 | 47.1% | 25.3% | 17.3% | 9.5% | 0.57% | 0.21% | 0.03% | <0.01% |
| May 2026 | 47% | 25.5% | 17.3% | 9.4% | 0.57% | 0.21% | 0.03% | <0.01% |
| Jun 2026 | 47% | 25.5% | 17.3% | 9.5% | 0.47% | 0.21% | 0.02% | <0.01% |
| Jul 2026 | 51% | 22.7% | 15.3% | 10.3% | 0.5% | 0.18% | 0.02% | <0.01% |
| Aug 2026 | 47% | 25.5% | 17.3% | 9.5% | 0.47% | 0.21% | 0.02% | <0.01% |
| Sep 2026 | 47.7% | 26.2% | 17.5% | 7.8% | 0.47% | 0.21% | 0.03% | <0.01% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among air nailer brands worldwide moved from 30.6% to 26.2%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among air nailer brands worldwide moved from 48.8% to 47.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for air nailer brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained estimated Share of Search among air nailer brands worldwide, from 47% to 47.7%.
In September 2026, Makita gained estimated Share of Search among air nailer brands worldwide, from 25.5% to 26.2%.
Other head-to-heads among air nailer brands
How each brand is measured
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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