Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 880,000 times worldwide, a 13.5% decrease from the previous year. These searches made up 0.01% of all global power drill brand searches, placing Bosch fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about power drill brands, Bosch appeared in three of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Bosch is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. MilwaukeeShare of searches 43.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MakitaShare of searches 24.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. RyobiShare of searches 15.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. BoschShare of searches 0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top power drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bosch is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Ryobi3rd
  4. Makita4th
  5. Bosch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about power drill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which power drill brands compete with Bosch?

Bosch against power drill brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Ryobi, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiBosch
Oct 202545.2%28.3%13.6%12.9%0.01%
Nov 202541.4%26.4%15.2%17%0.01%
Dec 202544.8%23.7%16.5%15%0.01%
Jan 202643.9%23.6%16.1%16.4%0.01%
Feb 202645.5%23.9%16.7%13.9%0.01%
Mar 202641.2%26.1%15.1%17.6%0.02%
Apr 202642.9%23%15.8%18.3%0.01%
May 202642.2%22.9%15.5%19.3%0.01%
Jun 202641.9%22.7%15.4%20%0.01%
Jul 202646.8%20.8%14.1%18.3%0.02%
Aug 202643.4%23.6%16%17%0.01%
Sep 202643.9%24.1%16.1%15.8%0.01%

  1. 1.Milwaukee

    43.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Makita

    24.1%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.5 points.

  3. 3.DeWalt

    16.1%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Ryobi

    15.8%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -1.1 points.

  5. 5.Bosch

    0.01%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bosch and its closest rivals

Every comparison with Bosch

189 comparisons

How has branded search demand for Bosch changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch worldwide fell from 1M to 880K.
  • Across the 12 months ending September 2026, Bosch’s share of searches among power drill brands worldwide held steady at 0.01%.

How did search popularity change for power drill brands worldwide in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among power drill brands worldwide, from 23.6% to 24.1%.

  2. In September 2026, Ryobi lost share of searches among power drill brands worldwide, from 17% to 15.8%.

  3. In September 2026, DeWalt rose from 4th to 3rd among power drill brands worldwide.

  4. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Bosch’s branded searches counted?

108 search terms

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch air blower
  • bosch air nailer
  • bosch alarm panel
  • bosch appliances
  • bosch asphalt cutter
  • bosch bag
  • bosch belt sander
  • bosch bench grinder
  • bosch bench saw
  • bosch biscuit joiner
  • bosch borescope
  • bosch breaker hammer
  • bosch brush cutter
  • bosch car battery
  • bosch caulking gun
  • bosch chasing machine
  • bosch chipping hammer
  • bosch chuck key
  • bosch circular saw
  • bosch clothes dryer
  • bosch compound miter saw
  • bosch condenser tumble dryer
  • bosch convection oven
  • bosch cordless angle grinder
  • bosch cordless sawzall
  • bosch cordless screwdriver
  • bosch cordless vacuum
  • bosch counter depth refrigerator
  • bosch demolition hammer
  • bosch dishwasher
  • bosch double wall oven
  • bosch drill
  • bosch drill bits
  • bosch dust extractor
  • bosch flame detector
  • bosch forstner bit
  • bosch freestanding oven
  • bosch fridge
  • bosch fridge freezer
  • bosch garden shredders

1–40 of 108

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bosch compete?

Bosch is ranked in 114 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stick vacuum brands10th of 100.12%Show ranking
Hedge trimmer brands7th of 80.11%Show ranking
Grass trimmer brands9th of 100.09%Show ranking
Fridge brands12th of 140.78%Show ranking
Home appliance brands13th of 130.48%Show ranking
Routers brands6th of 80.3%Show ranking
Washing machine brands7th of 143.3%Show ranking
Reciprocating saw brands9th of 90.07%Show ranking
Biscuit joiner brands9th of 100.01%Show ranking
Impact wrench brands8th of 80.12%Show ranking
Power tool brands7th of 70.09%Show ranking
Orbital sander brands7th of 70.15%Show ranking
Cordless drill brands5th of 54.1%Show ranking
Power screwdriver brands6th of 70.01%Show ranking
Compound miter saw brands6th of 60.02%Show ranking
Saw stand brands8th of 8<0.01%Show ranking
Tool bag brands11th of 110.01%Show ranking
Brushless drill brands5th of 50.43%Show ranking
Drill driver brands5th of 50.43%Show ranking
Power drill brands5th of 50.01%Shown above
Cordless screwdriver brands7th of 70.07%Show ranking
Air blower brands5th of 60.11%Show ranking
Circular saw brands5th of 64.3%Show ranking
Air nailer brands11th of 11<0.01%Show ranking
Laser level brands6th of 80.47%Show ranking
Dust extractor brands9th of 90.05%Show ranking
Brush cutter brands8th of 80.02%Show ranking
Caulking gun brands8th of 80.01%Show ranking
Chasing machine brands6th of 6<0.01%Show ranking
SDS Max brands5th of 50.05%Show ranking
Chipping hammer brands5th of 50.04%Show ranking
Cordless angle grinder brands5th of 50.03%Show ranking
Breaker hammer brands5th of 5<0.01%Show ranking
Variable speed grinder brands4th of 40.02%Show ranking
Grinder blades brands4th of 4<0.01%Show ranking
Freestanding oven brands8th of 80.02%Show ranking
Induction cooktop brands7th of 80.64%Show ranking
Hole saw brands6th of 60.16%Show ranking
Cordless Sawzall brands5th of 50.01%Show ranking
Gas cooktop brands9th of 90.23%Show ranking
Double wall oven brands9th of 90.14%Show ranking
Integrated dishwasher brands8th of 80.32%Show ranking
Stand mixer brands8th of 80.2%Show ranking
Belt sander brands8th of 80.06%Show ranking
Saw blade brands7th of 80.14%Show ranking
Forstner bit brands6th of 6<0.01%Show ranking
Roto hammer brands4th of 40.1%Show ranking
Oven brands5th of 101.2%Show ranking
Oven and cooktop brands6th of 90.97%Show ranking
Sander brands5th of 66.2%Show ranking
Garden shredders5th of 60.18%Show ranking
Pressure washer brands11th of 110.13%Show ranking
Laser plumb bob brands4th of 40.01%Show ranking
Green laser brands4th of 40.02%Show ranking
Drill bits brands4th of 40.12%Show ranking
Spade bits brands4th of 40.03%Show ranking
Masonry bits brands3rd of 3<0.01%Show ranking
Slimline dishwasher brands5th of 60.15%Show ranking
Hand sander brands7th of 70.02%Show ranking
Power planers5th of 60.1%Show ranking
Clothes dryer brands6th of 60.68%Show ranking
Bench grinders5th of 60.11%Show ranking
Fridge freezer brands7th of 70.98%Show ranking
Upright freezer brands7th of 70.2%Show ranking
Dishwasher brands4th of 811.3%Show ranking
Hand planer brands8th of 100.13%Show ranking
Asphalt cutter brands4th of 50.17%Show ranking
Hand blender brands7th of 70.21%Show ranking
Steam iron brands7th of 80.44%Show ranking
Chuck key brands6th of 6<0.01%Show ranking
Heat gun brands5th of 60.42%Show ranking
Laundry appliance brands5th of 79.1%Show ranking
Microwave brands7th of 81.4%Show ranking
Range hoods7th of 90.45%Show ranking
Washer and dryer brands6th of 60.2%Show ranking
Pressure washer accessories3rd of 69.6%Show ranking
Under counter freezer brands7th of 70.06%Show ranking
Demolition hammer brands4th of 40.14%Show ranking
Convection oven brands6th of 80.25%Show ranking
Flame detector brands5th of 5<0.01%Show ranking
Portable dishwasher brands6th of 60.24%Show ranking
Router collet brands5th of 60.01%Show ranking
Router circle jig brands5th of 70.22%Show ranking
Table saws4th of 60.69%Show ranking
Undercounter fridge brands4th of 50.11%Show ranking
Grinding disc brands6th of 70.27%Show ranking
Router table brands8th of 100.32%Show ranking
Mitre saws3rd of 60.5%Show ranking
Heat pump brands7th of 90.27%Show ranking
Counter depth refrigerator brands7th of 70.6%Show ranking
Wood chipper brands7th of 70.02%Show ranking
Induction stove brands5th of 71.5%Show ranking
Hover mower brands4th of 4<0.01%Show ranking
Bench saw brands5th of 70.81%Show ranking
Condenser tumble dryer brands6th of 60.49%Show ranking
Induction oven brands4th of 52%Show ranking
Alarm panel brands6th of 70.05%Show ranking
Refrigerator double door brands5th of 51.2%Show ranking
Needle gun brands5th of 5<0.01%Show ranking
Router bit brands5th of 60.72%Show ranking
Gas stove brands5th of 51.7%Show ranking
Pasta attachment brands3rd of 30.02%Show ranking
Windshield wiper brands5th of 610.9%Show ranking
Thermal camera brands7th of 71.4%Show ranking
Car battery brands5th of 61.9%Show ranking
Infrared thermometer brands6th of 60.13%Show ranking
Spirit level brands1st of 678.7%Show ranking
Hacksaw frame brands3rd of 30.02%Show ranking
Induction hob brands3rd of 44.5%Show ranking
Pavement breaker brands5th of 5<0.01%Show ranking
Inspection camera brands3rd of 66.9%Show ranking
Laser distance meter brands3rd of 44.6%Show ranking
Borescope brands2nd of 520.9%Show ranking
Stud finder brands2nd of 440.3%Show ranking
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