Brandwave

How popular isNorton Abrasives in search?

In September 2026, there were an estimated 10K branded searches for Norton Abrasives worldwide which held steady over the last 12 months. Norton Abrasives holds 0.94% estimated Share of Search among sanding sponge brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Diablo70%
  2. Festool25.6%
  3. Mirka3.4%
  4. Norton Abrasives0.94%
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Which sanding sponge brands compete with Norton Abrasives?

Norton Abrasives against sanding sponge brands worldwide, by month

Share of Search by month for Diablo, Festool, Mirka, Norton Abrasives. The figures are in the table below the chart.

View monthly share of search table
MonthDiabloFestoolMirkaNorton Abrasives
Oct 202556.2%37.6%5.1%1.1%
Nov 202556.3%37.7%5.1%0.99%
Dec 202570.1%25.6%3.4%0.83%
Jan 202665%29.1%4.8%1.1%
Feb 202665.1%29.1%4.8%1%
Mar 202656.1%37.6%5.1%1.2%
Apr 202665%29.1%4.8%1.1%
May 202669.8%25.5%3.4%1.2%
Jun 202660.8%33.2%4.5%1.5%
Jul 202664.8%29%4.8%1.5%
Aug 202664.8%29%4.8%1.5%
Sep 202670%25.6%3.4%0.94%

  1. 1.Diablo

    70%

    Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share +5.2 points.

  2. 2.Festool

    25.6%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -3.4 points.

  3. 3.Mirka

    3.4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Norton Abrasives

    0.94%

    Held 4th. 9K estimated branded searches, -10.9% vs prior month. Share -0.5 points.

Compare search popularity between Norton Abrasives and its closest rivals

Every comparison with Norton Abrasives

How has branded search demand for Norton Abrasives changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Norton Abrasives worldwide held steady at 10K.
  • Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sanding sponge brands worldwide held steady, from 1.1% to 0.94%.

How did search popularity change for sanding sponge brands worldwide in September 2026?

  1. In September 2026, Diablo gained estimated Share of Search among sanding sponge brands worldwide, from 64.8% to 70%.

  2. In September 2026, Festool lost estimated Share of Search among sanding sponge brands worldwide, from 29% to 25.6%.

  3. In September 2026, Mirka lost estimated Share of Search among sanding sponge brands worldwide, from 4.8% to 3.4%.

  4. In September 2026, Norton Abrasives lost estimated Share of Search among sanding sponge brands worldwide, from 1.5% to 0.94%.

Where does Norton Abrasives compete?

Norton Abrasives is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grinding disc brands5th of 60.54%Show ranking
Flap disc brands4th of 40.66%Show ranking
Sanding sponge brands4th of 40.94%Shown above
Abrasive brands5th of 62.3%Show ranking
Sanding discs brands4th of 42.9%Show ranking
Sharpening stone brands2nd of 639.8%Show ranking

How is Norton Abrasives measured?

Brandwave collects information about searches that people make online using Norton Abrasives’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • norton abrasives
  • norton flap disc
  • norton grinding disc
  • norton sandpaper
  • norton sharpening stone
  • norton whetstone

How the Brand Demand Index is measured

Who owns Norton Abrasives?

Norton Abrasives is owned by Saint-Gobain Abrasives. Brandwave does not track any other brands owned by Saint-Gobain Abrasives.

Do you work for Norton Abrasives? To request corrections or removal please contact us via our support page and we will be happy to assist.

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