Brandwave

Naniwa vs Norton Abrasives:Which is more popular?

In September 2026, Naniwa had more branded searches than Norton Abrasives among sharpening stone brands worldwide. Naniwa had about 18,100 branded searches, while Norton Abrasives had 5,900. Naniwa made up 49.1% of all sharpening stone brand searches we track, and Norton Abrasives accounted for 16%. When we asked ChatGPT and Google AI Overviews about sharpening stone brands, Naniwa appeared in three of the five answers and Norton Abrasives in none.

Among sharpening stone brands worldwide in September 2026

Who do people search for more?

Naniwa, about 3 searches for every 1 for Norton Abrasives

Naniwa 18.1K searchesNorton Abrasives 5.9K searches

Who does AI mention more?

Naniwa, mentioned in 3 of 5 answers, Norton Abrasives in 0

Naniwa in 3 of 5Norton Abrasives in 0 of 5

Who does AI recommend more?

Naniwa, the only one of the two named

Naniwa first in 3Norton Abrasives never named

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Top sharpening stone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naniwa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Norton Abrasives did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shapton1st
  2. Naniwa2nd
  3. Smith's–
  4. Norton Abrasives–
  5. Wusthof–
  6. GLOBAL–
  7. Shun–
  8. Trend–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naniwa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trend0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sharpening stone brands

5 answers

  • Asked ChatGPT

    “Which sharpening stone brand should I buy?”

    1. 1Shapton
    2. 2Naniwa

  • Asked ChatGPT

    “What are the best sharpening stone brands?”

    1. 1Shapton
    2. 2Naniwa

  • Asked ChatGPT

    “What's the best sharpening stone brand for knife sharpening?”

    1. 1Shapton
    2. 2Naniwa

  • Searched Google, AI Overview

    “knife sharpening stone”

    1. 1Smith's

  • Searched Google, AI Overview

    “sharpening stone”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Naniwa or Norton Abrasives more popular in search?

    This chart shows how often people search Google for Naniwa and Norton Abrasives by name. Each line represents a brand's share of searches for all eight sharpening stone brands we track, month by month, from English-language searches worldwide.

    Naniwa and Norton Abrasives among sharpening stone brands worldwide, by month

    Share of searches by month for Naniwa, Norton Abrasives. The figures are in the table below the chart.

    View monthly share of searches table
    MonthNaniwaSmith'sNorton AbrasivesShaptonWusthofGLOBALShunTrend
    Oct 202541.3%19.8%12.5%4.5%15.1%1.6%4.5%0.8%
    Nov 202534.9%20.8%11.4%5.6%19.1%2.5%4.6%1.3%
    Dec 202528.1%16.7%9.1%5.6%28.1%2.5%8.4%1.6%
    Jan 202639%18.9%11.8%5.1%17.4%1.8%5.1%1.1%
    Feb 202642%16.4%12.1%4.5%18.7%1.7%3.6%0.93%
    Mar 202635.7%16.9%11.3%3.9%19.5%1.4%10.6%0.74%
    Apr 202640.2%15.7%12.1%4.3%21.9%1.3%3.4%0.87%
    May 202644%17%16.5%4.8%10.7%1.4%4.8%0.81%
    Jun 202640.1%19%14.8%4.2%9.7%1.6%9.7%0.73%
    Jul 202639.7%23%14.7%4.2%14.5%1.6%1.6%0.88%
    Aug 202641.6%20%16.1%5.5%12.4%2%1.1%1.3%
    Sep 202649.1%19.2%16%6.5%4.3%2.4%1.3%1.1%

    How has the Naniwa and Norton Abrasives comparison changed over the last 12 months?

    3 findings

    How did search popularity change for sharpening stone brands worldwide in September 2026?

    2 changes

    1. In September 2026, Naniwa gained share of searches among sharpening stone brands worldwide, from 41.6% to 49.1%.

    2. Estimated monthly branded searches for Norton Abrasives worldwide fell 11.9% over 12 measured months, from 6.7K to 5.9K in September 2026.

    How are branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Naniwa’s and Norton Abrasives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Naniwa

    1 branded search term

    • naniwa

    Norton Abrasives

    4 branded search terms

    • norton abrasives
    • norton sandpaper
    • norton sharpening stone
    • norton whetstone

    How the Brand Demand Index is measured

    Other head-to-heads among sharpening stone brands

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