How popular isNaniwa in search?
In September 2026, people searched for Naniwa by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 49.1% of all global sharpening stone brand searches, placing Naniwa first out of eight brands. These are worldwide searches for English-language branded terms.
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Which sharpening stone brands compete with Naniwa?
Share of searches by month for Naniwa, Smith's, Norton Abrasives, Shapton, Wusthof, GLOBAL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Naniwa | Smith's | Norton Abrasives | Shapton | Wusthof | GLOBAL | Shun | Trend |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 19.8% | 12.5% | 4.5% | 15.1% | 1.6% | 4.5% | 0.8% |
| Nov 2025 | 34.9% | 20.8% | 11.4% | 5.6% | 19.1% | 2.5% | 4.6% | 1.3% |
| Dec 2025 | 28.1% | 16.7% | 9.1% | 5.6% | 28.1% | 2.5% | 8.4% | 1.6% |
| Jan 2026 | 39% | 18.9% | 11.8% | 5.1% | 17.4% | 1.8% | 5.1% | 1.1% |
| Feb 2026 | 42% | 16.4% | 12.1% | 4.5% | 18.7% | 1.7% | 3.6% | 0.93% |
| Mar 2026 | 35.7% | 16.9% | 11.3% | 3.9% | 19.5% | 1.4% | 10.6% | 0.74% |
| Apr 2026 | 40.2% | 15.7% | 12.1% | 4.3% | 21.9% | 1.3% | 3.4% | 0.87% |
| May 2026 | 44% | 17% | 16.5% | 4.8% | 10.7% | 1.4% | 4.8% | 0.81% |
| Jun 2026 | 40.1% | 19% | 14.8% | 4.2% | 9.7% | 1.6% | 9.7% | 0.73% |
| Jul 2026 | 39.7% | 23% | 14.7% | 4.2% | 14.5% | 1.6% | 1.6% | 0.88% |
| Aug 2026 | 41.6% | 20% | 16.1% | 5.5% | 12.4% | 2% | 1.1% | 1.3% |
| Sep 2026 | 49.1% | 19.2% | 16% | 6.5% | 4.3% | 2.4% | 1.3% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.1% | 18.1K | 0% | +7.6 points | |
| 2, held 2nd | 19.2% | 7.1K | -18.5% | -0.7 points | |
| 3, held 3rd | 16% | 5.9K | -15.7% | -0.1 points | |
| 4, moved from 5th to 4th | 6.5% | 2.4K | 0% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.3% | 1.6K | -70.4% | -8.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.4% | 880 | 0% | +0.4 points | |
| 7, moved from 8th to 7th | 1.3% | 480 | 0% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.1% | 400 | -31% | -0.2 pointsmoved from 7th to 8th |
1.Naniwa
49.1%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +7.6 points.
2.
Smith's19.2%
Held 2nd. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
16%
Held 3rd. 5.9K estimated branded searches, -15.7% vs prior month. Share -0.1 points.
4.Shapton
6.5%
Moved from 5th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share +1 points.
5.
Wusthof4.3%
Moved from 4th to 5th. 1.6K estimated branded searches, -70.4% vs prior month. Share -8.1 points.
6.
GLOBAL2.4%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
Shun1.3%
Moved from 8th to 7th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Trend1.1%
Moved from 7th to 8th. 400 estimated branded searches, -31% vs prior month. Share -0.2 points.
Compare search popularity between Naniwa and its closest rivals
Every comparison with Naniwa
7 comparisons
How has branded search demand for Naniwa changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Naniwa worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Naniwa’s share of searches among sharpening stone brands worldwide increased from 41.3% to 49.1%.
- Across the 12 months ending September 2026, Naniwa’s share of searches among sharpening stone brands worldwide peaked at 49.1% in September 2026 and was lowest at 28.1% in December 2025.
How did search popularity change for sharpening stone brands worldwide in September 2026?
6 changes
In September 2026, Shapton overtook Wusthof to rank 4th among sharpening stone brands worldwide, with 6.5% of the searches.
In September 2026, Naniwa gained share of searches among sharpening stone brands worldwide, from 41.6% to 49.1%.
In September 2026, Wusthof lost share of searches among sharpening stone brands worldwide, from 12.4% to 4.3%.
In September 2026, Smith's lost share of searches among sharpening stone brands worldwide, from 20% to 19.2%.
In September 2026, Shun rose from 8th to 7th among sharpening stone brands worldwide.
In September 2026, Trend fell from 7th to 8th among sharpening stone brands worldwide.
How are Naniwa’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Naniwa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- naniwa
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Is Naniwa your brand?
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