Brandwave

How popular isTrend in search?

In September 2026, there were an estimated 1.5M branded searches for Trend worldwide which held steady over the last 12 months. Trend holds 59% estimated Share of Search among sharpening Stone brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Trend59%
  2. Norton37.1%
  3. Wusthof1.4%
  4. GLOBAL1.3%
  5. Shun0.89%
  6. Smith's0.28%
  7. Diamond0.03%
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Which sharpening Stone brands compete with Trend?

Trend against sharpening Stone brands worldwide, by month

Share of Search by month for Trend, Norton. The figures are in the table below the chart.

View monthly share of search table
MonthTrendNortonWusthofGLOBALShunSmith'sDiamond
Oct 202555%39.6%2.1%1.5%1.3%0.39%0.03%
Nov 202555.8%35.6%3.1%2.8%2.3%0.4%0.03%
Dec 202560.2%31.2%3%2.5%2.6%0.35%0.02%
Jan 202660.4%34.2%2%1.7%1.4%0.36%0.02%
Feb 202659.2%36%2%1.3%1.1%0.34%0.03%
Mar 202658.9%35.9%2.1%1.3%1.3%0.41%0.03%
Apr 202662.6%32.4%2.2%1.4%1%0.36%0.03%
May 202668%27.8%1.7%1.3%0.91%0.32%0.03%
Jun 202663.4%31.6%1.9%1.4%1.3%0.36%0.03%
Jul 202663.7%31.7%1.7%1.4%0.97%0.45%0.03%
Aug 202661.9%33.3%1.9%1.4%1.1%0.36%0.03%
Sep 202659%37.1%1.4%1.3%0.89%0.28%0.03%

  1. 1.Trend

    59%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Norton

    37.1%

    Held 2nd. 943K estimated branded searches, +16.9% vs prior month. Share +3.8 points.

  3. 3.Wusthof

    1.4%

    Held 3rd. 34.7K estimated branded searches, -24.4% vs prior month. Share -0.5 points.

  4. 4.GLOBAL

    1.3%

    Held 4th. 34K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Shun

    0.89%

    Held 5th. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.2 points.

  6. 6.Smith's

    0.28%

    Held 6th. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Diamond

    0.03%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Trend and its closest rivals

Every comparison with Trend

How has branded search demand for Trend changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Trend worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Trend’s estimated Share of Search among sharpening Stone brands worldwide increased from 55% to 59%.
  • Across the 12 months ending September 2026, Trend’s estimated Share of Search among sharpening Stone brands worldwide peaked at 68% in May 2026 and was lowest at 55% in October 2025.

How did search popularity change for sharpening Stone brands worldwide in September 2026?

  1. In September 2026, Norton gained estimated Share of Search among sharpening Stone brands worldwide, from 33.3% to 37.1%.

  2. In September 2026, Trend lost estimated Share of Search among sharpening Stone brands worldwide, from 61.9% to 59%.

  3. In September 2026, Wusthof lost estimated Share of Search among sharpening Stone brands worldwide, from 1.9% to 1.4%.

  4. Estimated monthly branded searches for Shun worldwide fell 36.1% over 12 measured months, from 35.5K to 22.7K in September 2026.

  5. Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.

  6. Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Where does Trend compete?

Trend is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Plug Cutter brands1st of 538%Show ranking
Sharpening Stone brands1st of 759%Shown above
Router bit brands1st of 662.9%Show ranking

How is Trend measured?

Brandwave collects information about searches that people make online using Trend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trend

Do you work for Trend? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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