Brandwave

How popular isTrend in search?

In September 2026, there were an estimated 4.4K branded searches for Trend worldwide which is down 15.9% over the last 12 months. Trend holds 0.42% estimated Share of Search among plug cutter brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt70.4%
  2. CMT25.7%
  3. Grizzly3.5%
  4. Trend0.42%
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Which plug cutter brands compete with Trend?

Trend against plug cutter brands worldwide, by month

Share of Search by month for DeWalt, CMT, Grizzly, Trend. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltCMTGrizzlyTrend
Oct 202539.3%58.4%1.9%0.28%
Nov 202570.8%25.9%2.8%0.41%
Dec 202573.9%22.1%3.6%0.36%
Jan 202666.1%29.5%4%0.42%
Feb 202670.4%25.7%3.5%0.45%
Mar 202669.8%25.5%4.2%0.45%
Apr 202669.9%25.5%4.2%0.36%
May 202669.9%25.5%4.2%0.36%
Jun 202666.6%29.8%3.3%0.32%
Jul 202666.1%29.6%4%0.35%
Aug 202670.4%25.8%3.5%0.33%
Sep 202670.4%25.7%3.5%0.42%
  1. 1.DeWalt

    70.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.CMT

    25.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Grizzly

    3.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Trend

    0.42%

    Held 4th. 4K estimated branded searches, +25% vs prior month. Share +0.1 points.

Compare search popularity between Trend and its closest rivals

How has branded search demand for Trend changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Trend worldwide fell from 5.2K to 4.4K.
  • Across the 12 months ending September 2026, Trend’s estimated Share of Search among plug cutter brands worldwide held steady, from 0.28% to 0.42%.

How did search popularity change for plug cutter brands worldwide in September 2026?

  1. CMT’s estimated Share of Search among plug cutter brands worldwide has lost ground for 3 months in a row, from 29.8% to 25.7% in September 2026.

  2. Estimated monthly branded searches for Trend worldwide fell 16.7% over 12 measured months, from 4.8K to 4K in September 2026.

Where does Trend compete?

Trend is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Plug cutter brands4th of 40.42%Shown above
Router bit brands5th of 60.56%Show ranking
Sharpening stone brands6th of 62.3%Show ranking

How is Trend measured?

Brandwave collects information about searches that people make online using Trend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • trend router
  • trend router bit
  • trend sharpening stone
  • trend stone

Do you work for Trend? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Trend your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.