Brandwave

Bosch vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than Bosch among reciprocating saw brands worldwide. Milwaukee had about 52,600 branded searches, while Bosch had 4,320. Milwaukee made up 36% of all reciprocating saw brand searches we track, and Bosch accounted for 3%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, Milwaukee appeared in all five answers and Bosch in one. Milwaukee was mentioned before Bosch in every answer.

Among reciprocating saw brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 12 searches for every 1 for Bosch

Milwaukee 52.6K searchesBosch 4.3K searches

Who does AI mention more?

Milwaukee, mentioned in every answer we collected

Milwaukee in 5 of 5Bosch in 1 of 5

Who does AI recommend more?

Milwaukee, named ahead of Bosch in every answer

Milwaukee first in 5Bosch never first

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Top reciprocating saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Bosch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Bosch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Makita2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Metabo5th
  6. Bosch6th
  7. Craftsman–
  8. Kobalt–
  9. Black+Decker–
  10. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reciprocating saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Milwaukee more popular in search?

This chart shows how often people search Google for Bosch and Milwaukee by name. Each line represents a brand's share of searches for all ten reciprocating saw brands we track, month by month, from English-language searches worldwide.

Bosch and Milwaukee among reciprocating saw brands worldwide, by month

Share of searches by month for Milwaukee, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiMakitaBoschCraftsmanKobaltBlack+DeckerMetaboFestool
Oct 202538.8%29.7%10.9%12.2%2.8%2.4%1.4%0.96%0.53%0.35%
Nov 202538.1%32.1%10.7%11.4%2.5%2.3%1.2%0.85%0.57%0.25%
Dec 202541.6%28.6%11.7%10.2%2.2%2.5%1.3%0.92%0.63%0.28%
Jan 202646.9%23.7%10.8%10.8%2.9%1.8%1.3%0.8%0.58%0.31%
Feb 202643.2%26.7%9.9%12.2%2.7%2.1%1.4%0.9%0.65%0.29%
Mar 202647.6%23.4%10.7%10.7%2.3%2.3%1.2%1%0.57%0.25%
Apr 202644.8%24%11.9%10.9%2.5%2.3%1.6%1.1%0.58%0.26%
May 202636.8%29.5%13.4%11%3%2.9%1.6%1.1%0.58%0.26%
Jun 202636.2%27.8%13.9%12.1%3.1%3%2%1.1%0.61%0.27%
Jul 202638%26.1%14.6%11.9%2.7%2.5%2.1%1.2%0.64%0.28%
Aug 202634.8%29.4%13.4%12.7%3%2.8%1.6%1.3%0.66%0.32%
Sep 202636%27.6%13.8%13.1%3%2.7%1.6%1.1%0.68%0.33%

Milwaukee sells other things too, so only its searches that name this product count here, like “milwaukee sawzall”.

How has the Bosch and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among reciprocating saw brands worldwide moved from 2.8% to 3%, and its estimated monthly branded searches moved from 3.8K to 4.3K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among reciprocating saw brands worldwide moved from 38.8% to 36%, and its estimated monthly branded searches held steady at 52.6K.

How did search popularity change for reciprocating saw brands worldwide in September 2026?

2 changes
  1. In September 2026, Milwaukee gained share of searches among reciprocating saw brands worldwide, from 34.8% to 36%.

  2. Estimated monthly branded searches for Bosch worldwide rose 14.3% over 12 measured months, from 3.8K to 4.3K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch reciprocating saw
  • bosch sawzall

Milwaukee

2 branded search terms

  • milwaukee reciprocating saw
  • milwaukee sawzall

How the Brand Demand Index is measured

Other head-to-heads among reciprocating saw brands

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