Brandwave

DeWalt vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than DeWalt among reciprocating saw brands worldwide. Milwaukee had about 1.8 million branded searches, while DeWalt had 673,000. Milwaukee made up 37.8% of all reciprocating saw brand searches we track, and DeWalt accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, both DeWalt and Milwaukee appeared in all five answers. Milwaukee was mentioned before DeWalt in every answer.

Among reciprocating saw brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 3 searches for every 1 for DeWalt

Milwaukee 1.8M searchesDeWalt 673K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

DeWalt in 5 of 5Milwaukee in 5 of 5

Who does AI recommend more?

Milwaukee, named ahead of DeWalt in every answer

Milwaukee first in 5DeWalt never first

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Top reciprocating saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both DeWalt and Milwaukee showed up in all five answers. Milwaukee was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Makita2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Bosch5th
  6. Craftsman–
  7. Festool–
  8. Black+Decker–
  9. Kobalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reciprocating saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Milwaukee more popular in search?

This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all nine reciprocating saw brands we track, month by month, from English-language searches worldwide.

DeWalt and Milwaukee among reciprocating saw brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiCraftsmanFestoolBlack+DeckerKobaltBosch
Oct 202539.6%21.6%11.9%11.3%4.3%5.3%4.3%1.6%0.05%
Nov 202536.5%19.9%13.4%15%4%4.9%4.4%1.8%0.05%
Dec 202539.2%17.5%14.4%13.1%5.3%4.3%4.3%1.9%0.04%
Jan 202637.6%16.9%13.8%14.1%6.2%5%4.5%1.9%0.06%
Feb 202638.3%17.2%14.1%11.7%7.7%5.1%4.2%1.5%0.05%
Mar 202634.2%18.7%12.6%14.6%8.4%5.6%4.1%1.7%0.05%
Apr 202636.3%16.3%13.4%15.5%7.3%4.9%4.4%1.8%0.06%
May 202635.6%16%13.1%16.3%7.2%4.8%5.3%1.8%0.07%
Jun 202635.6%16%13.1%17%7.2%4.8%4.8%1.4%0.07%
Jul 202639.5%14.5%11.9%15.4%7.9%4.3%4.7%1.6%0.06%
Aug 202637.2%16.7%13.7%14.5%7.5%4.1%4.5%1.8%0.07%
Sep 202637.8%17%13.9%13.6%6.2%5.1%4.5%1.9%0.07%

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among reciprocating saw brands worldwide moved from 11.9% to 13.9%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among reciprocating saw brands worldwide moved from 39.6% to 37.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for reciprocating saw brands worldwide in September 2026?

2 changes
  1. In September 2026, Milwaukee gained share of searches among reciprocating saw brands worldwide, from 37.2% to 37.8%.

  2. In September 2026, DeWalt rose from 4th to 3rd among reciprocating saw brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among reciprocating saw brands

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