Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Makita had more branded searches than Ryobi among reciprocating saw brands worldwide. Makita had about 823,000 branded searches, while Ryobi had 660,000. Makita made up 17% of all reciprocating saw brand searches we track, and Ryobi accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, Makita appeared in all five answers and Ryobi in four. Makita was mentioned before Ryobi in four out of five answers.

Among reciprocating saw brands worldwide in September 2026

Who do people search for more?

Makita, about 25% more searches than Ryobi

Makita 823K searchesRyobi 660K searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5Ryobi in 4 of 5

Who does AI recommend more?

Makita, named ahead of Ryobi in 4 of 5 answers

Makita first in 4Ryobi first in 1

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Top reciprocating saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Ryobi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Ryobi in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Makita2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Bosch5th
  6. Craftsman–
  7. Festool–
  8. Black+Decker–
  9. Kobalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reciprocating saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all nine reciprocating saw brands we track, month by month, from English-language searches worldwide.

Makita and Ryobi among reciprocating saw brands worldwide, by month

Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiCraftsmanFestoolBlack+DeckerKobaltBosch
Oct 202539.6%21.6%11.9%11.3%4.3%5.3%4.3%1.6%0.05%
Nov 202536.5%19.9%13.4%15%4%4.9%4.4%1.8%0.05%
Dec 202539.2%17.5%14.4%13.1%5.3%4.3%4.3%1.9%0.04%
Jan 202637.6%16.9%13.8%14.1%6.2%5%4.5%1.9%0.06%
Feb 202638.3%17.2%14.1%11.7%7.7%5.1%4.2%1.5%0.05%
Mar 202634.2%18.7%12.6%14.6%8.4%5.6%4.1%1.7%0.05%
Apr 202636.3%16.3%13.4%15.5%7.3%4.9%4.4%1.8%0.06%
May 202635.6%16%13.1%16.3%7.2%4.8%5.3%1.8%0.07%
Jun 202635.6%16%13.1%17%7.2%4.8%4.8%1.4%0.07%
Jul 202639.5%14.5%11.9%15.4%7.9%4.3%4.7%1.6%0.06%
Aug 202637.2%16.7%13.7%14.5%7.5%4.1%4.5%1.8%0.07%
Sep 202637.8%17%13.9%13.6%6.2%5.1%4.5%1.9%0.07%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in May 2026, Makita took it in August 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands worldwide moved from 21.6% to 17%, and its estimated monthly branded searches moved from 1.2M to 823K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among reciprocating saw brands worldwide moved from 11.3% to 13.6%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for reciprocating saw brands worldwide in September 2026?

2 changes
  1. In September 2026, Ryobi lost share of searches among reciprocating saw brands worldwide, from 14.5% to 13.6%.

  2. Estimated monthly branded searches for Makita worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

1 branded search term

  • makita

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among reciprocating saw brands

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