Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among reciprocating saw brands worldwide. Makita had about 823,000 branded searches, while DeWalt had 673,000. Makita made up 17% of all reciprocating saw brand searches we track, and DeWalt accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, both DeWalt and Makita appeared in all five answers. DeWalt was mentioned before Makita in three out of five answers.

Among reciprocating saw brands worldwide in September 2026

Who do people search for more?

Makita, about 22% more searches than DeWalt

Makita 823K searchesDeWalt 673K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

DeWalt in 5 of 5Makita in 5 of 5

Who does AI recommend more?

DeWalt, named ahead of Makita in 3 of 5 answers

DeWalt first in 3Makita first in 2

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Top reciprocating saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both DeWalt and Makita showed up in all five answers. DeWalt was listed before Makita in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Makita2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Bosch5th
  6. Craftsman–
  7. Festool–
  8. Black+Decker–
  9. Kobalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reciprocating saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all nine reciprocating saw brands we track, month by month, from English-language searches worldwide.

DeWalt and Makita among reciprocating saw brands worldwide, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiCraftsmanFestoolBlack+DeckerKobaltBosch
Oct 202539.6%21.6%11.9%11.3%4.3%5.3%4.3%1.6%0.05%
Nov 202536.5%19.9%13.4%15%4%4.9%4.4%1.8%0.05%
Dec 202539.2%17.5%14.4%13.1%5.3%4.3%4.3%1.9%0.04%
Jan 202637.6%16.9%13.8%14.1%6.2%5%4.5%1.9%0.06%
Feb 202638.3%17.2%14.1%11.7%7.7%5.1%4.2%1.5%0.05%
Mar 202634.2%18.7%12.6%14.6%8.4%5.6%4.1%1.7%0.05%
Apr 202636.3%16.3%13.4%15.5%7.3%4.9%4.4%1.8%0.06%
May 202635.6%16%13.1%16.3%7.2%4.8%5.3%1.8%0.07%
Jun 202635.6%16%13.1%17%7.2%4.8%4.8%1.4%0.07%
Jul 202639.5%14.5%11.9%15.4%7.9%4.3%4.7%1.6%0.06%
Aug 202637.2%16.7%13.7%14.5%7.5%4.1%4.5%1.8%0.07%
Sep 202637.8%17%13.9%13.6%6.2%5.1%4.5%1.9%0.07%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among reciprocating saw brands worldwide moved from 11.9% to 13.9%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands worldwide moved from 21.6% to 17%, and its estimated monthly branded searches moved from 1.2M to 823K.

How did search popularity change for reciprocating saw brands worldwide in September 2026?

2 changes
  1. In September 2026, DeWalt rose from 4th to 3rd among reciprocating saw brands worldwide.

  2. Estimated monthly branded searches for Makita worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Makita

1 branded search term

  • makita

How the Brand Demand Index is measured

Other head-to-heads among reciprocating saw brands

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