How popular isKobalt in search?
In September 2026, there were an estimated 90.5K branded searches for Kobalt worldwide which held steady over the last 12 months. Kobalt holds 19.2% estimated Share of Search among magnetic socket rail brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Craftsman63.9%
Kobalt19.2%
GearWrench10.5%
Kincrome3.8%- Husky2.6%
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Which magnetic socket rail brands compete with Kobalt?
Share of Search by month for Craftsman, Kobalt, GearWrench, Kincrome, Husky. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Kobalt | GearWrench | Kincrome | Husky |
|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 21.6% | 11.8% | 3.5% | 4.3% |
| Nov 2025 | 53.9% | 24.1% | 13.2% | 4% | 4.9% |
| Dec 2025 | 59.2% | 21.6% | 11.9% | 2.9% | 4.4% |
| Jan 2026 | 62.1% | 18.7% | 12.5% | 3.1% | 3.7% |
| Feb 2026 | 70.6% | 14.2% | 9.5% | 2.8% | 2.8% |
| Mar 2026 | 72.2% | 14.5% | 7.9% | 2.4% | 2.9% |
| Apr 2026 | 68.5% | 16.8% | 9.2% | 2.8% | 2.8% |
| May 2026 | 68.5% | 16.8% | 9.2% | 2.8% | 2.8% |
| Jun 2026 | 70.6% | 14.2% | 9.5% | 2.8% | 2.8% |
| Jul 2026 | 71.9% | 14.5% | 7.9% | 2.9% | 2.9% |
| Aug 2026 | 68% | 16.7% | 9.2% | 3.3% | 2.7% |
| Sep 2026 | 63.9% | 19.2% | 10.5% | 3.8% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.9% | 301K | -18.2% | -4.2 points | |
| 2, held 2nd | 19.2% | 90.5K | 0% | +2.5 points | |
| 3, held 3rd | 10.5% | 49.5K | 0% | +1.4 points | |
| 4, held 4th | 3.8% | 18.1K | 0% | +0.5 points | |
| 5, held 5th | 2.6% | 12.1K | -18.2% | -0.2 points |
63.9%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
2.
Kobalt19.2%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.5 points.
10.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Kincrome3.8%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.Husky
2.6%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Kobalt and its closest rivals
Every comparison with Kobalt
23 comparisons
- Black and Decker vs Kobalt
- Craftsman vs Kobalt
- DeWalt vs Kobalt
- Festool vs Kobalt
- Ingersoll Rand vs Kobalt
- Kobalt vs Makita
- Kobalt vs Milwaukee
- Kobalt vs Ryobi
- Kobalt vs TuneCore
- GearWrench vs Kobalt
- Kobalt vs RIDGID
- Hilti vs Kobalt
- Carhartt vs Kobalt
- Kincrome vs Kobalt
- Husky vs Kobalt
- Kobalt vs Songtrust
- Kobalt vs Proto
- Kobalt vs Sentric
- Irwin vs Kobalt
- Kennedy vs Kobalt
- Circular vs Kobalt
- Crescent vs Kobalt
- Bosch vs Kobalt
How has branded search demand for Kobalt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kobalt worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among magnetic socket rail brands worldwide decreased from 21.6% to 19.2%.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among magnetic socket rail brands worldwide peaked at 24.1% in November 2025 and was lowest at 14.2% in February 2026.
How did search popularity change for magnetic socket rail brands worldwide in September 2026?
5 changes
In September 2026, Kobalt gained estimated Share of Search among magnetic socket rail brands worldwide, from 16.7% to 19.2%.
In September 2026, GearWrench gained estimated Share of Search among magnetic socket rail brands worldwide, from 9.2% to 10.5%.
In September 2026, Craftsman lost estimated Share of Search among magnetic socket rail brands worldwide, from 68% to 63.9%.
Kincrome’s estimated Share of Search among magnetic socket rail brands worldwide has gained ground for 3 months in a row, from 2.8% to 3.8% in September 2026.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Where does Kobalt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Saw stand brands | 5th of 8 | 2.1% | Show ranking |
| Impact wrench brands | 6th of 7 | 2.3% | Show ranking |
| Tool bag brands | 5th of 8 | 2.3% | Show ranking |
| Impact driver brands | 4th of 5 | 3% | Show ranking |
| Rolling tool box brands | 4th of 7 | 3.1% | Show ranking |
| Tile cutter brands | 4th of 4 | 3.7% | Show ranking |
| Reciprocating saw brands | 5th of 6 | 5.9% | Show ranking |
| Wet tile saw brands | 3rd of 4 | 6.2% | Show ranking |
| Saw horse brands | 3rd of 4 | 7.6% | Show ranking |
| Pry bar brands | 3rd of 5 | 8.1% | Show ranking |
| Magnetic socket rail brands | 2nd of 5 | 19.2% | Shown above |
| Music publishing platforms | 2nd of 4 | 22.1% | Show ranking |
| Work bench brands | 2nd of 3 | 28.1% | Show ranking |
How is Kobalt measured?
Brandwave collects information about searches that people make online using Kobalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kobalt
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Is Kobalt your brand?
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