Brandwave

Kobalt vs Seville Classics:Which is more popular?

In September 2026, Kobalt had more branded searches than Seville Classics among workbench brands worldwide. Kobalt had about 90,500 branded searches, while Seville Classics had 9,900. Kobalt made up 20.5% of all workbench brand searches we track, and Seville Classics accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about workbench brands, Seville Classics appeared in two of the four answers and Kobalt in one. Seville Classics was mentioned before Kobalt in every answer that named either.

Among workbench brands worldwide in September 2026

Who do people search for more?

Kobalt, about 9 searches for every 1 for Seville Classics

Kobalt 90.5K searchesSeville Classics 9.9K searches

Who does AI mention more?

Seville Classics, mentioned in 2 of 4 answers, Kobalt in 1

Seville Classics in 2 of 4Kobalt in 1 of 4

Who does AI recommend more?

Seville Classics, named ahead of Kobalt in 2 of 2 answers

Seville Classics first in 2Kobalt never first

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Top workbench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Seville Classics was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kobalt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Seville Classics was listed before Kobalt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husky1st
  2. Gladiator2nd
  3. Seville Classics3rd
  4. WEN4th
  5. Sjöbergs5th
  6. WORX6th
  7. Kobalt7th
  8. Black+Decker–
  9. Keter–
  10. Sealey–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about workbench brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kobalt or Seville Classics more popular in search?

This chart shows how often people search Google for Kobalt and Seville Classics by name. Each line represents a brand's share of searches for all 11 workbench brands we track, month by month, from English-language searches worldwide.

Kobalt and Seville Classics among workbench brands worldwide, by month

Share of searches by month for Kobalt, Seville Classics. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack+DeckerKobaltKeterSealeyHuskySeville ClassicsSjöbergsWORXGladiatorWENStanley
Oct 202552.9%19.5%13.1%3.2%3.9%2.1%1.7%1.4%0.97%0.95%0.16%
Nov 202552.8%21.5%11.8%2.9%4.3%1.9%1.6%0.86%1.1%1.1%0.14%
Dec 202552.1%23.4%10.5%2.6%4.7%2.1%1.7%0.76%0.91%1.1%0.13%
Jan 202650.3%20.7%13.8%3.4%4.1%2.8%1.5%1%0.98%1.2%0.16%
Feb 202650.6%18.7%15.3%3.7%3.7%2.5%2.5%1.1%0.81%0.91%0.15%
Mar 202646.6%19.2%19.2%3.1%3.8%2.1%1.7%2.6%0.85%0.76%0.19%
Apr 202644.5%18.3%22.2%3%3%2%1.6%3.7%0.81%0.73%0.15%
May 202649.8%16.7%20.3%2.7%2.7%1.8%1.5%2.7%0.89%0.66%0.11%
Jun 202651.5%15.6%19%3.1%3.1%2.1%1.4%2.5%0.95%0.61%0.12%
Jul 202651.2%17.2%17.2%3.4%3.4%2.3%1.5%1.9%0.93%0.67%0.14%
Aug 202649.6%20.4%16.7%2.7%3.3%2.2%1.8%1.5%0.97%0.65%0.16%
Sep 202649.8%20.5%16.7%3.3%2.7%2.2%1.5%1.5%0.9%0.66%0.16%

How has the Kobalt and Seville Classics comparison changed over the last 12 months?

3 findings
  • Kobalt was ahead of Seville Classics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among workbench brands worldwide moved from 19.5% to 20.5%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Seville Classics’ share of searches among workbench brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for workbench brands worldwide in September 2026?

1 change

  1. Kobalt’s share of searches among workbench brands worldwide has gained ground for 3 months in a row, from 15.6% to 20.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kobalt’s and Seville Classics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kobalt

1 branded search term

  • kobalt

Seville Classics

1 branded search term

  • seville classics

How the Brand Demand Index is measured

Other head-to-heads among workbench brands

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