Black+Decker vs Keter:Which is more popular?
In September 2026, Black+Decker had more branded searches than Keter among workbench brands worldwide. Black+Decker had about 220,000 branded searches, while Keter had 74,000. Black+Decker made up 64.8% of all workbench brand searches we track, and Keter accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about workbench brands, neither Black+Decker nor Keter appeared in any of the four answers.
Who do people search for more?
Black+Decker, about 3 searches for every 1 for Keter
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top workbench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Black+Decker nor Keter showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gladiator1st
- Seville Classics2nd
- Sjöbergs3rd
WEN4th
WORX5th- Black+Decker–
Keter–
Sealey–
Stanley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workbench brands
4 answers
Asked ChatGPT
“Which workbench brand should I buy?”
Asked ChatGPT
“What are the best workbench brands?”
Asked ChatGPT
“What's the best workbench brand for a workshop?”
Searched Google, AI Overview
“workbench for garage”
Searched Google, AI Overview
“folding workbench”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Black+Decker or Keter more popular in search?
This chart shows how often people search Google for Black+Decker and Keter by name. Each line represents a brand's share of searches for all nine workbench brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Black+Decker, Keter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black+Decker | Keter | Sealey | Seville Classics | Sjöbergs | WORX | Gladiator | WEN | Stanley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 17.1% | 4.2% | 2.8% | 2.3% | 1.9% | 1.3% | 1.2% | 0.2% |
| Nov 2025 | 71.2% | 15.9% | 3.9% | 2.6% | 2.1% | 1.2% | 1.4% | 1.4% | 0.19% |
| Dec 2025 | 72.4% | 14.6% | 3.6% | 2.9% | 2.4% | 1.1% | 1.3% | 1.6% | 0.17% |
| Jan 2026 | 66.9% | 18.4% | 4.5% | 3.7% | 2% | 1.3% | 1.3% | 1.6% | 0.22% |
| Feb 2026 | 65.2% | 19.7% | 4.8% | 3.2% | 3.2% | 1.4% | 1% | 1.2% | 0.19% |
| Mar 2026 | 60.5% | 24.9% | 4.1% | 2.7% | 2.2% | 3.3% | 1.1% | 0.99% | 0.24% |
| Apr 2026 | 56.5% | 28.3% | 3.8% | 2.5% | 2.1% | 4.7% | 1% | 0.92% | 0.18% |
| May 2026 | 61.8% | 25.2% | 3.4% | 2.3% | 1.9% | 3.4% | 1.1% | 0.82% | 0.14% |
| Jun 2026 | 63.3% | 23.4% | 3.8% | 2.6% | 1.7% | 3.1% | 1.2% | 0.75% | 0.15% |
| Jul 2026 | 64.5% | 21.7% | 4.3% | 2.9% | 1.9% | 2.4% | 1.2% | 0.85% | 0.17% |
| Aug 2026 | 65% | 21.9% | 3.6% | 2.9% | 2.4% | 1.9% | 1.3% | 0.86% | 0.21% |
| Sep 2026 | 64.8% | 21.8% | 4.4% | 2.9% | 1.9% | 1.9% | 1.2% | 0.85% | 0.21% |
How has the Black+Decker and Keter comparison changed over the last 12 months?
3 findings
- Black+Decker was ahead of Keter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among workbench brands worldwide moved from 69.1% to 64.8%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Keter’s share of searches among workbench brands worldwide moved from 17.1% to 21.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for workbench brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Keter worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Black+Decker’s and Keter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black+Decker
2 branded search terms
- black and decker
- blackdecker
Keter
1 branded search term
- keter
Other head-to-heads among workbench brands
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