Black and Decker vs Kobalt:Which is searched more?
In September 2026, Black and Decker had more branded searches than Kobalt among reciprocating saw brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Kobalt’s 90.5K, and held a 12.9% Share of Search versus Kobalt’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Kobalt?
Compare the reciprocating saw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black and Decker, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Craftsman | Festool | Black and Decker | Bosch | Kobalt |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 14% | 17.1% | 13.9% | 11.7% | 5.1% |
| Nov 2025 | 42.9% | 12.8% | 15.7% | 14.1% | 8.8% | 5.7% |
| Dec 2025 | 43.4% | 15.9% | 13% | 12.9% | 8.9% | 5.8% |
| Jan 2026 | 39.6% | 17.7% | 14.5% | 12.9% | 10% | 5.3% |
| Feb 2026 | 39.6% | 21.6% | 14.5% | 11.8% | 8.2% | 4.4% |
| Mar 2026 | 35.3% | 23.6% | 15.8% | 11.6% | 8.9% | 4.8% |
| Apr 2026 | 38.1% | 20.8% | 13.9% | 12.5% | 9.6% | 5.1% |
| May 2026 | 37% | 20.3% | 13.5% | 14.9% | 9.3% | 5% |
| Jun 2026 | 37.9% | 20.7% | 13.9% | 13.8% | 9.5% | 4.2% |
| Jul 2026 | 34.8% | 23.3% | 12.7% | 13.9% | 10.7% | 4.7% |
| Aug 2026 | 38.3% | 20.9% | 11.4% | 12.5% | 11.6% | 5.2% |
| Sep 2026 | 39.6% | 17.7% | 14.5% | 12.9% | 9.9% | 5.3% |
How has the Black and Decker and Kobalt comparison changed over the last 12 months?
3 findings
- Black and Decker was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among reciprocating saw brands worldwide moved from 13.9% to 12.9%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among reciprocating saw brands worldwide moved from 5.1% to 5.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for reciprocating saw brands worldwide in September 2026?
3 changes
In September 2026, Festool overtook Black and Decker and Bosch to rank 3rd among reciprocating saw brands worldwide, with 14.5% estimated Share of Search.
Kobalt’s estimated Share of Search among reciprocating saw brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.3% in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Other head-to-heads among reciprocating saw brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Kobalt
1 branded search term
- kobalt
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