Brandwave

How popular isBlack and Decker in search?

In September 2026, there were an estimated 220K branded searches for Black and Decker worldwide which is down 10.2% over the last 12 months. Black and Decker holds 10.2% estimated Share of Search among can opener brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid58.9%
  2. Kenwood16.7%
  3. Black and Decker10.2%
  4. Cuisinart9.2%
  5. Joseph Joseph5.1%
Black and Decker website (opens in a new tab)

Follow Black and Decker and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which can opener brands compete with Black and Decker?

Black and Decker against can opener brands worldwide, by month

Share of Search by month for KitchenAid, Kenwood, Black and Decker, Cuisinart, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidKenwoodBlack and DeckerCuisinartJoseph Joseph
Oct 202561.6%17.4%8.3%8.1%4.6%
Nov 202567%13.9%6.1%9.3%3.7%
Dec 202569.1%12%5.6%9.4%3.8%
Jan 202661%14.7%7.4%11.3%5.6%
Feb 202659.7%17.8%8.2%8.8%5.5%
Mar 202656.8%19.4%8.3%10.4%5.1%
Apr 202660%17.5%9%8.1%5.5%
May 202655.5%18.1%11.6%10%4.7%
Jun 202656%17.4%11.8%9.5%5.3%
Jul 202657%16.8%10.2%10.9%5.1%
Aug 202656%16.6%10.1%11.1%6.2%
Sep 202658.9%16.7%10.2%9.2%5.1%

  1. 1.KitchenAid

    58.9%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +2.9 points.

  2. 2.Kenwood

    16.7%

    Held 2nd. 361K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Black and Decker

    10.2%

    Moved from 4th to 3rd. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Cuisinart

    9.2%

    Moved from 3rd to 4th. 198K estimated branded searches, -18% vs prior month. Share -1.9 points.

  5. 5.Joseph Joseph

    5.1%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

Compare search popularity between Black and Decker and its closest rivals

Every comparison with Black and Decker

How has branded search demand for Black and Decker changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Black and Decker worldwide fell from 245K to 220K.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among can opener brands worldwide increased from 8.3% to 10.2%.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among can opener brands worldwide peaked at 11.8% in June 2026 and was lowest at 5.6% in December 2025.

How did search popularity change for can opener brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among can opener brands worldwide, from 56% to 58.9%.

  2. In September 2026, Cuisinart lost estimated Share of Search among can opener brands worldwide, from 11.1% to 9.2%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among can opener brands worldwide, from 6.2% to 5.1%.

  4. In September 2026, Black and Decker rose from 4th to 3rd among can opener brands worldwide.

  5. Estimated monthly branded searches for Kenwood worldwide fell 30% over 12 measured months, from 516K to 361K in September 2026.

Where does Black and Decker compete?

Black and Decker is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stick vacuum brands6th of 82.8%Show ranking
Handheld vacuum brands5th of 73.3%Show ranking
Car vacuum brands3rd of 63.7%Show ranking
Grass trimmer brands5th of 84.4%Show ranking
Cordless screwdriver brands5th of 75.4%Show ranking
Tire inflator brands4th of 55.9%Show ranking
Toaster oven brands4th of 66.6%Show ranking
Cordless sweeper brands3rd of 38.1%Show ranking
Chuck key brands4th of 59%Show ranking
Hand sander brands5th of 69.2%Show ranking
Lawn edger brands4th of 69.6%Show ranking
Can opener brands3rd of 510.2%Shown above
Convection oven brands2nd of 712.9%Show ranking
Portable dishwasher brands3rd of 513.1%Show ranking
Reciprocating saw brands4th of 614.3%Show ranking
Belt sander brands4th of 614.9%Show ranking
Mini fridge brands3rd of 517%Show ranking
Hover mower brands2nd of 318%Show ranking
Steam iron brands2nd of 618.2%Show ranking
Saw horse brands2nd of 418.4%Show ranking
Cordless edger brands2nd of 325%Show ranking
Power scrubber brands1st of 346.8%Show ranking
Jar opener brands1st of 547.5%Show ranking
Heated airer brands1st of 448%Show ranking
Work bench brands1st of 368.2%Show ranking
Workbench brands1st of 569.6%Show ranking

How is Black and Decker measured?

Brandwave collects information about searches that people make online using Black and Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • black and decker
  • blackdecker

Do you work for Black and Decker? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Black and Decker your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free