Brandwave

Black+Decker vs Flymo:Which is more popular?

In September 2026, Black+Decker had more branded searches than Flymo among hover mower brands worldwide. Black+Decker had about 220,000 branded searches, while Flymo had 9,900. Black+Decker made up 17.9% of all hover mower brand searches we track, and Flymo accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about hover mower brands, Flymo appeared in all four answers and Black+Decker in one. Flymo was mentioned before Black+Decker in every answer.

Among hover mower brands worldwide in September 2026

Who do people search for more?

Black+Decker, about 22 searches for every 1 for Flymo

Black+Decker 220K searchesFlymo 9.9K searches

Who does AI mention more?

Flymo, mentioned in every answer we collected

Flymo in 4 of 4Black+Decker in 1 of 4

Who does AI recommend more?

Flymo, named ahead of Black+Decker in every answer

Flymo first in 2Black+Decker never first

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Top hover mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Flymo appeared in all four answers. Black+Decker was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Flymo was listed before Black+Decker in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Flymo1st
  2. Husqvarna2nd
  3. Black+Decker2nd
  4. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Flymo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Husqvarna1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hover mower brands

4 answers

  • Asked ChatGPT

    “Which hover mower brand should I buy?”

    1. 1Flymo

  • Asked ChatGPT

    “What are the best hover mower brands?”

    1. 1Flymo
    2. 2Husqvarna

  • Asked ChatGPT

    “What's the best hover mower brand for small lawns?”

    1. 1Flymo
    2. 2Black+Decker

  • Searched Google, AI Overview

    “best hover mower”

    1. 1Flymo

  • Searched Google, AI Overview

    “electric hover mower”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Black+Decker or Flymo more popular in search?

This chart shows how often people search Google for Black+Decker and Flymo by name. Each line represents a brand's share of searches for all four hover mower brands we track, month by month, from English-language searches worldwide.

Black+Decker and Flymo among hover mower brands worldwide, by month

Share of searches by month for Black+Decker, Flymo. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaBlack+DeckerFlymoBosch
Oct 202582.7%16.6%0.67%<0.01%
Nov 202578.2%21.1%0.63%<0.01%
Dec 202576.7%22.8%0.5%<0.01%
Jan 202681.6%18%0.44%<0.01%
Feb 202682.8%16.6%0.55%<0.01%
Mar 202683.7%15.1%1.2%0.01%
Apr 202685.9%12.6%1.6%<0.01%
May 202683.5%15%1.5%<0.01%
Jun 202682%16.5%1.5%<0.01%
Jul 202681%17.8%1.2%<0.01%
Aug 202681.3%17.9%0.8%<0.01%
Sep 202681.3%17.9%0.8%<0.01%

How has the Black+Decker and Flymo comparison changed over the last 12 months?

3 findings
  • Black+Decker was ahead of Flymo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among hover mower brands worldwide moved from 16.6% to 17.9%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, Flymo’s share of searches among hover mower brands worldwide moved from 0.67% to 0.8%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for hover mower brands worldwide in September 2026?

2 changes

  1. Flymo’s share of searches among hover mower brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.8% in September 2026.

  2. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Flymo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

2 branded search terms

  • black and decker
  • blackdecker

Flymo

1 branded search term

  • flymo

How the Brand Demand Index is measured

Other head-to-heads among hover mower brands

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