Brandwave

Irwin vs WORX:Which is more popular?

In September 2026, WORX had more branded searches than Irwin among folding sawhorse brands worldwide. WORX had about 480 branded searches, while Irwin had 70. WORX made up 4.6% of all folding sawhorse brand searches we track, and Irwin accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about folding sawhorse brands, WORX appeared in three of the five answers and Irwin in none.

Among folding sawhorse brands worldwide in September 2026

Who do people search for more?

WORX, about 7 searches for every 1 for Irwin

WORX 480 searchesIrwin 70 searches

Who does AI mention more?

WORX, mentioned in 3 of 5 answers, Irwin in 0

WORX in 3 of 5Irwin in 0 of 5

Who does AI recommend more?

WORX, the only one of the two named

WORX first in 3Irwin never named

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Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WORX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Irwin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th
  6. Kobalt–
  7. Irwin–
  8. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Irwin or WORX more popular in search?

This chart shows how often people search Google for Irwin and WORX by name. Each line represents a brand's share of searches for all nine folding sawhorse brands we track, month by month, from English-language searches worldwide.

Irwin and WORX among folding sawhorse brands worldwide, by month

Share of searches by month for WORX, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORXKobaltIrwinMakita
Oct 202522.4%33.9%22.4%14.6%3.7%1.6%0.69%0.69%
Nov 202522.1%33.5%18.3%18.3%4.5%2%0.84%0.53%
Dec 202530.7%30.7%16.2%13.7%5%2.2%0.77%0.6%
Jan 202620.1%36.9%24.3%10.9%3.3%3.3%0.75%0.59%
Feb 202627.9%34.7%18.3%12.5%3.1%1.6%1.3%0.48%
Mar 202646.6%20.7%13.8%13.8%2.2%1.5%0.81%0.52%
Apr 202638.7%17.2%13.9%25.8%2.8%0.81%0.43%0.33%
May 202626.7%26.7%26.7%12%4.4%1.6%1.3%0.64%
Jun 202628.7%23.1%28.7%12.7%3.8%1.7%0.72%0.56%
Jul 202632.8%26.4%21.9%11.9%4.4%1.5%0.64%0.46%
Aug 202626.8%26.8%26.8%12%4.4%1.9%0.65%0.65%
Sep 202628.1%28.1%23.2%12.6%4.6%2%0.68%0.68%

How has the Irwin and WORX comparison changed over the last 12 months?

3 findings
  • WORX was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s share of searches among folding sawhorse brands worldwide moved from 0.69% to 0.68%, and its estimated monthly branded searches moved from 90 to 70.
  • Across the 12 months ending September 2026, WORX’s share of searches among folding sawhorse brands worldwide moved from 3.7% to 4.6%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

2 changes
  1. WORX’s share of searches among folding sawhorse brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.6% in September 2026.

  2. Estimated monthly branded searches for Irwin worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Irwin’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

1 branded search term

  • irwin saw horse

WORX

1 branded search term

  • worx sawhorse

How the Brand Demand Index is measured

Other head-to-heads among folding sawhorse brands

Creator with pink hair and a pink jacket

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