Brandwave

Husky vs Keter:Which is more popular?

In September 2026, Husky had more branded searches than Keter among workbench brands worldwide. Husky had about 16,500 branded searches, while Keter had 1,900. Husky made up 47.3% of all workbench brand searches we track, and Keter accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about workbench brands, Husky appeared in three of the four answers and Keter in none.

Among workbench brands worldwide in September 2026

Who do people search for more?

Husky, about 9 searches for every 1 for Keter

Husky 16.5K searchesKeter 1.9K searches

Who does AI mention more?

Husky, mentioned in 3 of 4 answers, Keter in 0

Husky in 3 of 4Keter in 0 of 4

Who does AI recommend more?

Husky, the only one of the two named

Husky first in 3Keter never named

Follow Husky vs Keter and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top workbench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husky was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Keter did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husky1st
  2. Gladiator2nd
  3. Seville Classics3rd
  4. WEN4th
  5. Sjöbergs5th
  6. WORX6th
  7. Kobalt7th
  8. Keter–
  9. Black+Decker–
  10. Sealey–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about workbench brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Husky or Keter more popular in search?

This chart shows how often people search Google for Husky and Keter by name. Each line represents a brand's share of searches for all 11 workbench brands we track, month by month, from English-language searches worldwide.

Husky and Keter among workbench brands worldwide, by month

Share of searches by month for Husky, Keter. The figures are in the table below the chart.

View monthly share of searches table
MonthHuskySjöbergsKobaltKeterGladiatorWORXSeville ClassicsBlack+DeckerSealeyStanleyWEN
Oct 202544.7%24.1%9.5%7.1%4.8%1.8%2.3%2.1%1.5%1.2%0.92%
Nov 202550.9%18.3%12.4%5.4%4.3%2%2.1%1.6%1.2%1.1%0.63%
Dec 202547%16.9%18.8%5%4%1.8%2%1.5%1%1%1%
Jan 202653.9%15.8%13.2%4.6%4.6%1.4%2.3%1.4%1.3%0.77%0.79%
Feb 202647.7%25.7%10.9%4.9%4.1%1%2%1.2%1%0.67%0.67%
Mar 202645.5%22.3%11.6%8%4.4%1.3%2.5%1.6%0.96%0.88%0.91%
Apr 202644.9%23.2%10.6%8.3%4.6%1.7%2.3%1.7%0.91%0.91%1.1%
May 202642.2%21.8%14%7.8%5.1%1.9%2.6%1.9%0.81%0.86%0.99%
Jun 202642.5%17%20.1%7.5%4.1%1.9%2.4%1.9%0.82%0.82%0.93%
Jul 202650.3%17.3%14.4%6.3%4.2%1.5%2%1.5%0.68%0.68%0.97%
Aug 202646.8%19.7%15.4%5.8%4.6%1.4%1.9%1.8%0.9%0.78%0.9%
Sep 202647.3%18.9%14.9%5.5%4.6%2.1%1.9%1.7%1.3%0.92%0.89%

Keter sells other things too, so only its searches that name this product count here, like “keter workbench”.

How has the Husky and Keter comparison changed over the last 12 months?

3 findings
  • Husky was ahead of Keter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husky’s share of searches among workbench brands worldwide moved from 44.7% to 47.3%, and its estimated monthly branded searches moved from 15K to 16.5K.
  • Across the 12 months ending September 2026, Keter’s share of searches among workbench brands worldwide moved from 7.1% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for workbench brands worldwide in September 2026?

2 changes
  1. In September 2026, Husky gained share of searches among workbench brands worldwide, from 46.8% to 47.3%.

  2. Keter’s share of searches among workbench brands worldwide has lost ground for 3 months in a row, from 7.5% to 5.5% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Husky’s and Keter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husky

2 branded search terms

  • husky work bench
  • husky workbench

Keter

1 branded search term

  • keter workbench

How the Brand Demand Index is measured

Other head-to-heads among workbench brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.