Brandwave

Husky vs Sjöbergs:Which is more popular?

In September 2026, Husky had more branded searches than Sjöbergs among workbench brands worldwide. Husky had about 16,500 branded searches, while Sjöbergs had 6,600. Husky made up 47.3% of all workbench brand searches we track, and Sjöbergs accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about workbench brands, Husky and Sjöbergs each appeared in three of the four answers. Husky was mentioned before Sjöbergs in every answer.

Among workbench brands worldwide in September 2026

Who do people search for more?

Husky, about 3 searches for every 1 for Sjöbergs

Husky 16.5K searchesSjöbergs 6.6K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Husky in 3 of 4Sjöbergs in 3 of 4

Who does AI recommend more?

Husky, named ahead of Sjöbergs in every answer

Husky first in 3Sjöbergs never first

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Top workbench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husky and Sjöbergs were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Husky was listed before Sjöbergs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husky1st
  2. Gladiator2nd
  3. Seville Classics3rd
  4. WEN4th
  5. Sjöbergs5th
  6. WORX6th
  7. Kobalt7th
  8. Keter–
  9. Black+Decker–
  10. Sealey–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about workbench brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Husky or Sjöbergs more popular in search?

This chart shows how often people search Google for Husky and Sjöbergs by name. Each line represents a brand's share of searches for all 11 workbench brands we track, month by month, from English-language searches worldwide.

Husky and Sjöbergs among workbench brands worldwide, by month

Share of searches by month for Husky, Sjöbergs. The figures are in the table below the chart.

View monthly share of searches table
MonthHuskySjöbergsKobaltKeterGladiatorWORXSeville ClassicsBlack+DeckerSealeyStanleyWEN
Oct 202544.7%24.1%9.5%7.1%4.8%1.8%2.3%2.1%1.5%1.2%0.92%
Nov 202550.9%18.3%12.4%5.4%4.3%2%2.1%1.6%1.2%1.1%0.63%
Dec 202547%16.9%18.8%5%4%1.8%2%1.5%1%1%1%
Jan 202653.9%15.8%13.2%4.6%4.6%1.4%2.3%1.4%1.3%0.77%0.79%
Feb 202647.7%25.7%10.9%4.9%4.1%1%2%1.2%1%0.67%0.67%
Mar 202645.5%22.3%11.6%8%4.4%1.3%2.5%1.6%0.96%0.88%0.91%
Apr 202644.9%23.2%10.6%8.3%4.6%1.7%2.3%1.7%0.91%0.91%1.1%
May 202642.2%21.8%14%7.8%5.1%1.9%2.6%1.9%0.81%0.86%0.99%
Jun 202642.5%17%20.1%7.5%4.1%1.9%2.4%1.9%0.82%0.82%0.93%
Jul 202650.3%17.3%14.4%6.3%4.2%1.5%2%1.5%0.68%0.68%0.97%
Aug 202646.8%19.7%15.4%5.8%4.6%1.4%1.9%1.8%0.9%0.78%0.9%
Sep 202647.3%18.9%14.9%5.5%4.6%2.1%1.9%1.7%1.3%0.92%0.89%

How has the Husky and Sjöbergs comparison changed over the last 12 months?

3 findings
  • Husky was ahead of Sjöbergs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husky’s share of searches among workbench brands worldwide moved from 44.7% to 47.3%, and its estimated monthly branded searches moved from 15K to 16.5K.
  • Across the 12 months ending September 2026, Sjöbergs’ share of searches among workbench brands worldwide moved from 24.1% to 18.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for workbench brands worldwide in September 2026?

2 changes
  1. In September 2026, Husky gained share of searches among workbench brands worldwide, from 46.8% to 47.3%.

  2. In September 2026, Sjöbergs lost share of searches among workbench brands worldwide, from 19.7% to 18.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Husky’s and Sjöbergs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husky

2 branded search terms

  • husky work bench
  • husky workbench

Sjöbergs

1 branded search term

  • sjobergs

How the Brand Demand Index is measured

Other head-to-heads among workbench brands

Creator with pink hair and a pink jacket

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