Festool vs Makita:Which is searched more?
In September 2026, Makita had more branded searches than Festool among hand sander brands worldwide. Makita was estimated to have 944K branded searches compared to Festool’s 246K, and held a 39.6% Share of Search versus Festool’s 10.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Festool or Makita?
Compare the hand sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Makita, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Craftsman | Festool | Black and Decker | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 24.1% | 8.8% | 10.8% | 8.8% | 0.01% |
| Nov 2025 | 45% | 27.6% | 8.3% | 10.1% | 9.1% | 0.01% |
| Dec 2025 | 40.7% | 30.2% | 11% | 9% | 9% | <0.01% |
| Jan 2026 | 39% | 28.5% | 12.7% | 10.4% | 9.3% | 0.01% |
| Feb 2026 | 38% | 28% | 15.3% | 10.2% | 8.4% | 0.01% |
| Mar 2026 | 40.1% | 24.5% | 16.4% | 11% | 8% | 0.01% |
| Apr 2026 | 38% | 27.7% | 15.1% | 10.1% | 9.1% | 0.02% |
| May 2026 | 37.5% | 27% | 14.8% | 9.9% | 10.8% | 0.02% |
| Jun 2026 | 37.8% | 27.3% | 14.9% | 10% | 9.9% | 0.01% |
| Jul 2026 | 36.3% | 26.2% | 17.5% | 9.6% | 10.5% | 0.02% |
| Aug 2026 | 38.9% | 28.1% | 15.4% | 8.4% | 9.2% | 0.02% |
| Sep 2026 | 39.6% | 28.2% | 12.6% | 10.3% | 9.2% | 0.02% |
How has the Festool and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among hand sander brands worldwide moved from 10.8% to 10.3%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand sander brands worldwide moved from 47.6% to 39.6%, and its estimated monthly branded searches moved from 1.3M to 944K.
How did search popularity change for hand sander brands worldwide in September 2026?
2 changes
In September 2026, Festool overtook Black and Decker to rank 4th among hand sander brands worldwide, with 10.3% estimated Share of Search.
In September 2026, Makita gained estimated Share of Search among hand sander brands worldwide, from 38.9% to 39.6%.
Other head-to-heads among hand sander brands
How each brand is measured
Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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